A new cultural movement is brewing—pun intended—as the Baijiu Society celebrates its official launch in Hong Kong. An enterprising collective dedicated to reimagining China’s iconic spirit, baijiu, for a modern audience while honouring its rich heritage, the Baijiu Society was founded by a diverse group of enthusiasts, representing a passionate commitment to bridging cultures through a shared love of this historic drink.
Baijiu, often regarded as China’s national spirit, has long been celebrated for its complex flavours and social significance. Its name roughly translates to “white liquor,” a distinguished distilled spirit crafted predominantly from grains, with sorghum serving as the most prevalent base. This remarkable category of spirit encompasses a wide array of styles, each exhibiting its own distinctive characteristics, flavours, and production techniques. Notably, baijiu holds the esteemed title of the most consumed liquor globally by volume, with its production significantly surpassing that of whisky and vodka combined. Here’s a fun opportunity to celebrate one of the most popular beverages in the world with a novel twist.
Read the entire feature here at Robb Report Hong Kong.
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