
Simon Tam, head of wine for China at Christie's Auction House, says there actually are ways of buying wine on a budget.
"A lot of good wine in hotel chain-linked restaurants can be available for HK$500 to HK$700 per bottle - and that's a very good price to work on for the budget-minded." And an insider's tip would be that a lot of Chinese restaurants - not Western - don't charge for corkage, which is a great way to save money by buying retail and doing "BYOB".
When buying at a department store, how can one home in on a good bottle? "In Hong Kong, we're very lucky that something in the vicinity of HK$500 is available to us for any kind of wine, except perhaps a good Bordeaux - which is always a bit more expensive," Tam says.
"There are so many labels on display, and the truth of the matter is, for a lot of people, it's a matter of palate and appreciation. If you've spent HK$1,000 and it doesn't agree with their taste buds, then [your guests will] think it's cheap wine. I strongly suggest, in this scenario, buying a bottle of champagne. People might profess not to like it, but pop open a chilled one and everyone raises a toast. It becomes an occasion."
Picking the right bottle for the uninitiated is luck of the draw. Most people, by habit, simply look at the price to gauge its quality. "The cheaper the wine is, the more the mark-up is," says Kavita Devi Faiella, wine director of the Press Room Group. "Restaurateurs know that the cheap bottles will fly off the shelves. But owners want to move the expensive bottle, too, so they might mark it up by just a fraction."
The price of the wine can depend on whether you head to a chain restaurant or a stand-alone. Chains offer better value than independent restaurants. "Wine is priced more competitively in an independently run restaurant," Devi Faiella adds. "Global restaurants' in-house numbers are unpredictable because they buy in bulk and distribute them.
"If there's a chain run by the same management that has a restaurant here in Hong Kong [which has no tax or luxury tariff] versus in India [which has a great deal of taxation on wine and whisky], they level the prices as they're looking at the overall scale."
Can you get a great wine that's cheap? Tam says no: "If you really want the good stuff, you have to pay for it. I've taught classes on wine tasting, and the two things I promise all my students is you'll end up buying and appreciating expensive wine and you'll never go back to the cheap rubbish. If you appreciate wine, it's nice to pay for quality wines. There are no 1961 Chateau Lafites for HK$200."
佳士得拍賣行中國區葡萄酒業務主管譚業明(Simon Tam)表示,預算有限的愛好者其實不乏買到好酒的方法。
「連鎖酒店旗下餐廳不少好酒每瓶只需港幣 500 至 700 元,這對預算緊絀的人來說非常實惠。」他還分享了一個內行秘訣:不少中菜館——而非西餐廳——都不收取開瓶費,自備美酒(BYOB)絕對是省錢的一大妙招。
在百貨公司選購時,該如何鎖定優質酒款?譚業明指:「香港人非常幸運,除了可能稍貴的優質波爾多(Bordeaux)之外,大約港幣 500 元就能買到各類好酒。」
「架上酒款琳琅滿目,但老實說,這很大程度取決於個人口味與鑑賞力。如果你花了港幣 1,000 元買的酒不合客人胃口,他們只會覺得這是便宜貨。在這種情況下,我強烈建議直接買一瓶香檳。大家未必會主動說喜歡香檳,但只要冰鎮後拔塞汽泡迸發,眾人舉杯,氣氛頓時就出來了。」
對於門外漢來說,挑對好酒多少有點憑運氣,大多數人習慣單看價格來衡量品質。Press Room Group 葡萄酒總監 Kavita Devi Faiella 表示:「越便宜的酒,溢價比例往往越高。餐廳經營者深知平價酒最暢銷,但同時也想帶動高價酒的銷量,因此高價酒的加價幅度可能相對較小。」
酒價亦取決於你光顧的是連鎖餐廳還是獨立餐廳。連鎖店的性價比往往高於獨立經營的店家。Devi Faiella 補充道:「獨立營運的餐廳在葡萄酒定價上更具競爭力。全球連鎖餐廳的內部定價較難預測,因為他們是批量採購後再分發。」
「如果同一管理層旗下的連鎖集團在香港(零葡萄酒稅)和印度(對葡萄酒及威士忌徵收重稅)都有分店,他們為考量整體規模,往往會拉平兩地的售價。」
那究竟能不能用便宜價格買到頂級好酒?譚業明直言不可能:「如果你真想喝好酒,就必須付出相應代價。我教過品酒課,向所有學員保證過兩件事:你最終一定會懂得購買和欣賞昂貴的名酒,而且再也回不去喝那些便宜劣酒了。懂得品酒的人,自然樂意為品質掏腰包。世上絕沒有港幣 200 元就能買到的 1961 年拉菲(Chateau Lafite)。」



















