A timely release on a timeless journey as many parts of Asia are about to be coiled with the snake motif.
In a few days, the auspicious Year of the Snake will begin according to the Chinese zodiac calendar—one of prosperity, good health, and wealth. As many luxury brands proffer designs coiled in a serpentine motif, Bulgari stands in its own lane; the illustrious Roman house has long been synonymous with opulence, artistry, and a profound connection to its rich heritage. Instantly recognisable for decades, its snake motif has served as part of the maison’s DNA, not just a part of a contemporary trend but an eternal emblem of the famed luxury brand.
Marking the Lunar New Year and new beginnings, Bulgari will launch its highly anticipated Serpenti Infinito campaign, showcasing a stunning array of new creations that embody the essence of eternal transformation. This initiative not only celebrates the iconic Serpenti motif but also marks a significant milestone in the maison’s ongoing dialogue with cultural symbolism—this is cultural appreciation at its finest and most elegant.
Read the entire feature here at Robb Report Hong Kong
