A timely release on a timeless journey as many parts of Asia are about to be coiled with the snake motif.
In a few days, the auspicious Year of the Snake will begin according to the Chinese zodiac calendar—one of prosperity, good health, and wealth. As many luxury brands proffer designs coiled in a serpentine motif, Bulgari stands in its own lane; the illustrious Roman house has long been synonymous with opulence, artistry, and a profound connection to its rich heritage. Instantly recognisable for decades, its snake motif has served as part of the maison’s DNA, not just a part of a contemporary trend but an eternal emblem of the famed luxury brand.
Marking the Lunar New Year and new beginnings, Bulgari will launch its highly anticipated Serpenti Infinito campaign, showcasing a stunning array of new creations that embody the essence of eternal transformation. This initiative not only celebrates the iconic Serpenti motif but also marks a significant milestone in the maison’s ongoing dialogue with cultural symbolism—this is cultural appreciation at its finest and most elegant.
Read the entire feature here at Robb Report Hong Kong
No comments:
Post a Comment