Sunday 29 April 2012

Behind the Label: Yael Sonia


Who started it? American Yael Sonia established her jewellery label in 1997, at her studio/showroom in Sao Paulo, Brazil. In 2002, her intricate Spinning Wheel necklace won the Tahitian Pearl Trophy of International Jewellery Design, and she has continued the toy-inspired theme with the Spinning Top, Perpetual Motion, and Kite collections. The designs elicited rave reviews from fashion magazines such as Vogue, W and In Style. Sonia now has her own boutique on Madison Avenue in New York, the city in which she grew up.

Why we love it: inspired by art of kinetic energy, Sonia's jewellery has a "sculptural allure" that led one critic to label her pieces "mini-feats of jewellery engineering". Rolling spheres, swinging pen-dulums and spinning tops incorporate gemstones that are free to move within their settings. There's a consistently playful element to Sonia's work, bringing a sense of fun to some serious bling. Prices range from HK$8,000 for diamond earrings and other small trinkets, to more than HK$1 million for Tahitian pearl necklaces.

What we'd pick: the reverse-fit rectangle earrings (above; starting at HK$8,000) and the spinning top pendant (below; HK$59,280).

Where can you get it? The brand's latest collection will be available from April 20 at AME Gallery, 12/F, Tin On Shing Commercial Building, 41 Graham Street, Central, tel: 3564 8066; or visit www.yaelsonia.com.br.

Byline: P. Ramakrishnan
April 22, 2012

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