As the official press release reads, “It is not white, it is not black, it is bleu…”
In a striking homage to its illustrious past, Chanel unveiled the J12 Bleu in Hong Kong with great fanfare, captivating fans on a balmy evening in the city. A limited-edition collection celebrating the 25th anniversary of the iconic J12 watch, the launch drew the usual caravan of celebrities and society figures. However, we were fascinated by the latest model from a house more renowned for its fashion, accessories, and iconic No. 5 perfume than its timepiece collections, and this latest iteration strikes us with a bold bolt of blue—well, “bleu,” as they say—encapsulating the essence of modern luxury, marrying innovative craftsmanship with a maritime aesthetic, and marking a significant milestone in the evolution of haute horlogerie.
Chanel J12 was born at the turn of the millennium, an audacious blend of form and function that redefined watchmaking conventions. Its pioneering use of ceramic—a material not widely embraced at the time—set a new standard in durability and design. Suddenly, every celebrity was seen sporting the chunky white accessories on their wrists. Fast-forward to 2025, and the J12 Bleu emerges as a testament to the maison’s relentless pursuit of innovation, now encased in a matte blue ceramic that embodies a distinct nautical spirit.
Read the entire feature here at Robb Report Hong Kong.
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