Riviera Events and Stelliers co-founder Stéphane de Montgros shares his story on building a premier corporate events agency, launching an awards platform, and proving that people—not marble—make five-star magic.
In the summer of 2003, the Shanghai skyline was still a promise rather than a boast. French expatriates Stéphane de Montgros and his business partner, Benoit Thebaut, looked at the city’s concrete riverbanks and saw opportunity in a city still finding its rhythm. De Montgros recalls that “there weren’t many options back then…the days were fairly quiet on weekends.” So, the enterprising pair ushered in a solution that was simple, audacious, and quintessentially Riviera: throw the best pool parties China had ever seen.
Champagne brands were pouring budgets into the Middle Kingdom for the first time, seeking new ways to connect with a rapidly growing audience. Many companies were experimenting and open to fresh ideas, creating space for Riviera to bring something new to Shanghai’s social landscape. “We gave them wooden decks, cabanas, jacuzzies, and DJs flown from the best clubs in Europe, offering a lifestyle experience that felt different for the time.” Riviera Pool Parties were born, and the name was deliberate. “Riviera meant sun, sea, sophistication,” de Montgros explains. “Everything Shanghai aspired to be.”
Read the entire feature here at Robb Report Hong Kong.
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