Upper House Redefines Luxury Hospitality with a Unified Rebrand, Steering Towards International Expansion

Hong Kong’s acclaimed hospitality brand embarks on a global venture, uniting its portfolio under a singular, elegant vision.

This October, The House Collective is reborn as Upper House, a bold global rebrand that unifies all existing and upcoming properties under the single brand while amplifying its resonance and remaining steadfast to its “Houses not Hotels” ethos.

Upper House has long epitomised luxury hospitality, its very name conjuring refined living spaces that feel intimate, like cherished homes rather than transient hotels. This philosophy has cemented its place in the rarefied world of high-end travel, where discerning guests seek sanctuaries woven with personal narratives. 

Read the entire feature here at Robb Report Hong Kong.