The hills are alive—and this latest campaign scales breathtaking Peru in style.
Stefano Ricci presented its latest autumn-winter 2025–2026 collection with a stunning campaign that’s scaling new heights. Known for its effortless elegance and debonair flair, the menswear from the Italian maison has consistently peaked the Best of Style column almost annually with our critics as the Florentine fashion house has been on par with the finest threads since the 1970s. Its latest campaign, gloriously distracting, has once again stopped us in our tracks.
The “Mission Peru” theme, part of the brand’s latest expedition, is a grand extension of its consistent ideology of global exploration, a hallmark of the Ricci ethos of taking the road less travelled. And the visuals are breathtaking—we are absolutely besotted by the inspiration the team has found in the verdant landscapes of Peru. The mountainous terrain, the colour and attire of the indigenous people, and the striking contrast of monochrome full looks with the land’s natural hues are shot in panoramic glory in one of the wonders of the world.
Read the entire feature here at Robb Report Hong Kong
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