Drivers Lab pairs an immersive experience with real-world data and professional coaching.
Last autumn, I got wind from former professional racing drivers Dan Wells and Oscar Lee that they had teamed up to create Drivers Lab in Dubai, a hyper-realistic racing simulation centre like no other. It seemed like a fine idea, but haven’t we seen similar simulation services before? Upon launch, however, it became clear that Wells and Lee were onto a winner, as an influx of professional race-car drivers flocked to Drivers Lab, heaping positive feedback. Our attention raced all the way there, too, to see what the noise was all about.
Read the entire feature here at Robb Report Hong Kong.
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