Saturday 10 March 2012

Behind the Label: Cherie D


Who started it? Born and bred in London, Sherina Dalamal trained at the city's Central Saint Martins College of Art and Design and at L'Ecole Lesage, in Paris, France, where she studied couture embroidery. With internships at Alexander McQueen and Nicole Farhi, Dalamal's Indian aesthetics gained a deeper understanding of Western cuts and sensibilities. Her collections encompass myriad silhouettes, from baby-doll dresses to tapered shirts, and outfits enhanced by subtle embroidery and beadwork to add that hint of glitz and glamour. Having relocated to Mumbai two years ago, Dalamal is creating a niche on the subcontinent while wooing international markets from Britain to Hong Kong.

Why we love it: because she proves that a quintessentially Indian brand can create a Western-inspired outfit without making it look costumey. With the right stroke and imprint of arabesque touches and handcrafted embroidery, her glamorous ensembles are a fabulous mix of the exotic and the quixotic. Her latest collection is inspired by the Jardin des Tuileries in Paris, with a palette that runs he gamut from rosy pinks to black. Dalamal skills are put to good use on fabrics such as tulle, georgette, shimmery chiffon and broderie anglaise.

What we'd pick: for its silhouette and appliqués, the black chain-mail cocktail dress (far left; HK$3,000) and the black tulle kaftan with cord-work embroidery (left; HK$3,500).

Where can you get it? Cherie D is available at Fine n' Rhine, 2/F, V-Plus Building, 68 Wellington Street, Central, tel: 3118 7338.

Caption: Pictures by Sabrina Sikora
Byline: P. Ramakrishnan
March 4, 2012

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