Sunday 2 October 2011

Behind the label: Sandro



Who started it? Launched in 1984 by husband and wife team Didier and Evelyne Chetrite, Sandro opened its first boutique on rue Vieille du Temple, in the heart of the Marais district of Paris, France. What started as a whim, with a series of patchwork dresses with bubble sleeves, captured the bohemian mood of the time and has since blossomed to encompass 140 stores worldwide. A childhood spent in Morocco informs Evelyne's designs and the mixing and matching of colours, fabrics and patterns is a recurring theme throughout the brand's collections.

Why we love it: casual Parisian chic at affordable prices aside, it's the attention to detail that catches our eye, as seen on the monochrome ensemble topped with leopard-print collars and the black pencil trousers with simple white piping. Whether it's matching fabrics such as leather and wool or a multicolour print on the lining of a deceptively simple coat, classic silhouettes are spruced up with touches of whimsy. Most of the pieces have a temperate palette but there are splashes of colour for the confident consumer.

What we'd pick: the wool duffle coat with fur collar (HK$6,145), coral silk shirt (HK$2,145) and dinner-suit trousers (all above left; HK$2,620) and the black shawl cardigan with clip (HK$2,990) worn with the black cotton pique dress with leopard-print collar (both left; HK$2,295) make for chic daytime outfits.

Where can you get it? Sandro is available at Rue Madame, Lee Gardens Two, Causeway Bay, tel: 2972 2021.


By P.Ramakrishnan
ramakrishnanp@hotmail.com

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