My Life: Nick Priestly

The florist to the stars makes a prediction to P.Ramakrishnan ahead of Britain's royal wedding.
Picture by Nora Tam




TAX LOSS
Before I became a full-time florist, I was a tax accountant in London - as was my wife, Vivienne, who was born in Hong Kong and lived here until she was 15. We met in 1999 while working in international tax consultancy for Arthur Andersen. She decided one day to quit and sell flowers. Somewhere along the way, I realised I was so bored with the rigmarole of accounting life that I quit and joined her. Thus our company, Mood Flowers, took root [in Glasgow, Scotland]. Of course, I never thought while growing up that I'd get into this industry - I don't imagine many people grow up thinking they're going to be florists. Since 2003, this is what I do full time, seven days a week. Now, I'm obsessed with flowers. When my wife and I see a film, especially a romantic comedy where, inevitably, there's some big wedding scene, after the movie, we talk about the floral arrangement in the shot. Alfie, Wedding Crashers, Sex and the City all had great flower arrangements. We notice it in the background of bedroom shots, we notice it if the flowers are aged. Most Hollywood film productions have lavish production budgets and we see it well spent on the flora - we can then try and recreate it if requested.

We don't have a standalone shop, we have an office and we deal mostly with hotels and weddings - more than 200 weddings a year on average. From classic white weddings, using peonies and roses, to winter wonderlands using iced flowers, and exotic weddings using hundreds of stems of vibrant pink phalaenopsis orchids; we've done them all. Budgets vary anywhere from GBP1,000 [HK$12,500] to GBP25,000. We make movable centrepieces so that after the wedding dinner, guests can lift the bouquets and take them with them - I hate to see them wasted. We can't take them back, it's bad form and bad luck to recycle wedding flowers.

WEDDING CRASHES
Out of the hundreds of weddings we've done, only twice have we had to reject a client. They had dozens of ideas but couldn't make a decision. I knew we had to walk away as nothing we did could make them happy. Sometimes a client's ideas can't translate into an attractive arrangement. We get clients who want to go for a symbolic look: 11 white roses with one red stuck in the middle - it looks horrible, like a target. Despite our protests that this won't look good in a photograph or on the table ... well, we do have to listen to our customer as they are always right. I offer my opinion and then we try to work around their ideas. We've had to do strange things like spray-paint roses blue or purple. Dyed flowers look so artificial but how do you argue with someone who insists on purple roses, which don't come naturally in nature? And no, it wasn't Victoria Beckham [she did have a purple and gold wedding, but the flowers were tasteful].

STAR TREATMENT
We have designed for many celebrities such as Rihanna, Kylie Minogue and Keira Knightley. Keira was staying at a serviced apartment and had a rather famous admirer who wanted a bouquet delivered to her doorstep on Valentine's Day. I delivered it to her front step personally. She had a secret pseudonym and there were passwords and codes and all that entails celebrity life. No, I really can't say who the admirer was; I respect the privacy of my clients.

When any major celebrity comes to Glasgow, they end up staying at the luxury/boutique hotels and we get the call to deliver specific flowers to them from either the hotel or PR agency. We get to dress their rooms before they arrive and arrange for a bouquet as they come in. No one's been particularly difficult or diva-esque. Michael Jackson, Elton John and Madonna, they've been very happy to receive flowers, as most people are. I've seen people's faces light up upon receiving them. It's a very different expression I see now, from when I was a tax accountant.

SCENTS AND SENSIBILITY
It hasn't been confirmed yet who will do the flowers for Kate Middleton and Prince William. The relationship with Kate's florist will not be unlike the one she has with her dressmaker; it's very personal. When she steps out of Westminster Abbey, apart from the dress, the flowers will be one of the first things people will notice. The florist and Kate will obviously discuss her preferences but will also look for flowers that symbolise something of her life. Throughout history, royal brides have had a duty to follow tradition. However, it is clear that each had their own preferences considered when choosing their wedding bouquet. The Queen chose mainly whole sprays of orchids, signifying her role as leader of the Commonwealth, while the Queen Mother included white heather, symbolising her native Scotland.

THE KENYAN CONNECTION
It's unlikely Kate will choose anything too far from the royal norm. As a contemporary princess, she would suit a spring-themed, hand-tied bouquet of white ranunculus and lily of the valley. Many celebrities such as Oprah Winfrey and royal figures love lily of the valley on special occasions. An alternative twist would to be to add a touch of sapphire blue, to match her stunning engagement ring, in the form of muscari, hyacinths or delphiniums. My prediction is Kate will have a traditional shaped bouquet including calla lilies [her favourite], white daffodils, to signify the fact that William is a prince of Wales, and Fair Trade Kenyan roses, to signify William's charity work in Africa and the place of their engagement. Her bouquet is also likely to include royal staples such as jasmine, lily of the valley and a sprig of myrtle, which has been included in all royal bouquets since Queen Alexandra's back in 1863. I think it would be good if the bouquet was more petite and elegant than some royal bouquets in the past, which would reflect Kate's understated style. I also think it's unlikely that, in a recession, Kate's bouquet will be too ostentatious. Similarly, I don't think the dress will have a long train, as Diana's did. Times are very different now.

FLOWER POWER
Whatever Kate chooses, her floral preferences will filter down to the 'commoners' over the coming months and years. Kate's flowers will be as hotly coveted by future brides as the style of her wedding dress. Brides will be looking to their florists to get the royal feel without the royal budget. Brides have become much more knowledgeable about flowers and often know exactly what they want, and there are many who follow the tastes of brides in the public eye. I look forward to recreating Kate's bouquet in the months and years to come.