Natasha Moor: More than Makeup

Nomination for Woman of Power: Natasha Moor

Natasha Moor is my nomination for Woman of Power. More than a highly accomplished makeup artist, she is a visionary entrepreneur, global changemaker, and philanthropist who has transformed the beauty industry from the inside out. From humble beginnings in Hong Kong — a small albeit influential dot on the global map — Natasha has built an international beauty empire and turned her name into a global brand that stands for something far greater than cosmetics.

Through Natasha Moor Cosmetics, she has proven that beauty is a powerful vehicle for confidence and self-worth. Her clean, high-performance, inclusive products — crafted to flatter every skin tone — carry empowering names like Fearless, Conquer, Game Changer, and Self-Made. They are daily affirmations in lipstick and liner form. 

However, for Natasha, it’s never just about selling a lipstick or an eyeliner; it’s about painting on a radiant layer of self-confidence that allows women to step into their power. She innately, deeply understands that female empowerment often begins with how a woman sees and feels about herself. By making women look and feel their best, she gives them the courage to show up boldly in the world. 

Beyond business, Natasha’s heart for service is remarkable. Through her Happiness Project and the #DoMoor initiative, she has dedicated her time, resources, and platform to uplifting underprivileged women — including survivors of human trafficking, acid attacks, homelessness, and substance abuse. 

She has traveled to shelters and rehabilitation centers to personally give makeup makeovers, reminding women of their inner strength and beauty when life has tried to strip it away.

Still only in her mid-thirties and in the first act of what promises to be an extraordinary life, Natasha Moor is just getting started. Her second act is already burgeoning — with expanding global reach, deeper philanthropic impact, and new ventures on the horizon.

We are witnessing the rise of a force who doesn’t just sell beauty — she weaponizes it for good. Natasha Moor is the embodiment of what it means to be a Woman of Power.