We have had the Jackson 5, the Famous Five by Enid Blyton, and, of course, Chanel No. 5, so when an envelope arrived at the Robb Report Hong Kong office, with the number five written large and the emblematic Chanel logo on top, the fashion desk was abuzz.
Auspicious days and timely launches carry power, and on 5 May 2025, Chanel officially launched the new No. 5 Fine Jewellery collection, accompanied by the “Now and Forever” advertising campaign featuring French model and actress Lolia Bahia.
Read the entire feature here at Robb Report Hong Kong.
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