Friday 26 January 2024

Martell’s New Immersive Experience Features a Rare Demijohn Worth HK$8.5 Million

 


An immersive pop-up partnering with the best barkeeps in town, heady concoctions and bottles like no other are in the offing.

From now till 4 February, French Cognac house Martell is taking over the ground floor of Pedder Building for the launch of its “Soar Beyond the Expected” campaign in Hong Kong. Encompassing multiple experiences designed to transport Cognac fans on journeys of taste and historical travel, this is a rather crafty adventure for those familiar with the flavour profile of exquisite Cognac, as well as newcomers to the field.

The entire feature is up here at Robb Report Hong Kong.


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