As default art director and photoshoot producer over the years, doing entire production for features, fashion, cover have been part and parcel of the game. Recently, was working on a jewellery shoot for a private client and was playing around with Grok; "insert ring onto image", typed in the client brief and within about 4 seconds, came out with the images and options above...
No more photographers, stylists, models, hair and makeup teams, studio rentals and per diem.
Diabolical.
Have friends who work for tech companies and its peripheral industry complex who've been saying,--particularly when I moan about on set tantrums-- asking, why bother when AI can do the shots in milliseconds and at a fraction of the cost.
How do I explain...the artistic endeavour, the camaraderie on set while working with friends and colleagues, and gifted artists and visionaries, and the human touch, the soul.... all those words sound hollow when facing budget constraints and the ticking deadline.,.
No comments:
Post a Comment