Stefano Ricci in Hong Kong: A Pinnacle of Ultra-Luxury Menswear at the top of The Ritz no less!

Stefano Ricci, the Florentine luxury powerhouse founded in 1972, is a fine example of Italian craftsmanship and opulent masculinity - when you enter their premises (at The Peninsula or The Ritz for example), there's none of that hushed, whispered quiet luxury that been trending over the past few months. Forget the humble brag, hit the slots with the elevated elegance, power player symbolism, and the dazzling accessories. 

Renowned for its exquisite menswear, accessories, and lifestyle offerings, the brand has cultivated a devoted following among the world’s most discerning elites. Its presence in Hong Kong, with two flagship boutiques - one at The Peninsula Hotel (opened 2018) and another at The Ritz-Carlton, ICC (opened 2024 - underscores its strategic importance in Asia’s luxury landscape.

But what makes the brand really interesting in Asia is the brand's early adoption of China - long before it was trendy to do so. The brand’s early entry into Greater China was sincerely... in a word, pioneering. Visionary Stefano Ricci opened its first store in Shanghai in 1993 (following initial explorations around 1991), when very few Western luxury names dared venture there. This bold move positioned it ahead of many peers, capitalizing on China’s rapid economic ascent. Until 2017, China was its largest market; post-pandemic, it has rebounded strongly, with steady sales growth amid a broader luxury recovery. In 2023, the company reported record revenues of €215 million (up 46%), with continued positive momentum into 2024, including a notable 3% year-on-year increase in China despite market challenges. Hong Kong serves as a vital gateway and showcase, blending local sophistication with international appeal.

In Hong Kong, the two locations exemplify the brand’s preference for iconic, ultra-luxe venues. The Peninsula boutique in Kowloon offers timeless elegance in the hotel’s prestigious arcade, while the sky-high Ritz-Carlton outpost on the 103rd floor delivers breathtaking views alongside refined collections. These sites are chosen for their proximity to high-net-worth clientele - captains of industry, VIPs, and global tastemakers - who appreciate discretion and unparalleled service. Hong Kong’s role as a fashion and finance hub amplifies Stefano Ricci’s impact, reinforcing its status as a symbol of success and refined power in the region.

What sets Stefano Ricci apart from many a flash in the pan, is its uncompromising commitment to quality. Its casual and ready-to-wear lines are top-tier, featuring the finest Italian fabrics - often sourced from historic mills like the acquired Antico Setificio Fiorentino (est. 1786) - with meticulous hand-finishing that ensures exceptional drape, durability, and comfort. Everything is 100% Made in Italy, blending tradition with innovation.

Accessories elevate the brand to stratospheric luxury. Crocodile leather - often Nubuck, matted, or Himalayan varieties - dominates, prized for its rarity, texture, and masculine allure. Other exotic skins and precious materials feature in bags, wallets, shoes, belts, and portfolios, frequently accented with ruthenium or gold hardware. A single crocodile piece can command tens of thousands of euros, embodying exclusivity and tactile excellence.

The brand enjoys critical acclaim for its flawless execution and cultural resonance. It is hailed as the tailor to the 0.001%, favored by powerful figures for its blend of Florentine artistry and global vision. Its ultra-luxe positioning - think hand-engraved details, limited editions, and bespoke services - transcends trends, offering heirloom-quality pieces that signal quiet confidence.

Stefano Ricci’s campaigns - a personal favourite - rank among the world’s best, particularly through the SR Explorer Project. These cinematic expeditions - spanning Iceland’s glaciers, the Galápagos, Mongolia’s steppes, India’s palaces, and Patagonia - highlight the brand’s nomadic spirit. They capture the modern Stefano Ricci man: dynamic, adventurous, and culturally attuned. By shooting in remote, awe-inspiring locations with masters like Steve McCurry and National Geographic photographers, the campaigns embrace international cultures while celebrating Italian heritage - drawing parallels between Renaissance Florence and ancient civilizations. This narrative of exploration, self-discovery (“Explore the world to explore ourselves”), and conservation adds depth, making the brand’s storytelling immersive and aspirational.

In Asia, in Hong Kong and beyond, Stefano Ricci represents more than fashion; it embodies a lifestyle of excellence, vision, and timeless sophistication. Its two landmark stores continue to thrive as temples to this ethos, drawing Asia’s elite while reinforcing the brand’s pioneering legacy in China. 

Credits:

Original photography: Dino Busch
Model: Taner S at Model One
MUA: Karen Yiu and co.
Location: Island Shangri-la, Hong Kong
Full look: Stefano Ricci 

Stefano Ricci in Hong Kong:

 

Stefano Ricci menswear in Hong Kong is for the... 1 percent. Diamond encrusted belts, cashmere jackets... 

Cover story of the week. 

Stefano Ricci’s New Campaign Is a Striking Visual Feast of Fashion, Landscape, and Wanderlust

The hills are alive—and this latest campaign scales breathtaking Peru in style.

Stefano Ricci presented its latest autumn-winter 2025–2026 collection with a stunning campaign that’s scaling new heights. Known for its effortless elegance and debonair flair, the menswear from the Italian maison has consistently peaked the Best of Style column almost annually with our critics as the Florentine fashion house has been on par with the finest threads since the 1970s. Its latest campaign, gloriously distracting, has once again stopped us in our tracks.

The “Mission Peru” theme, part of the brand’s latest expedition, is a grand extension of its consistent ideology of global exploration, a hallmark of the Ricci ethos of taking the road less travelled. And the visuals are breathtaking—we are absolutely besotted by the inspiration the team has found in the verdant landscapes of Peru. The mountainous terrain, the colour and attire of the indigenous people, and the striking contrast of monochrome full looks with the land’s natural hues are shot in panoramic glory in one of the wonders of the world. 

Read the entire feature here at Robb Report Hong Kong

Style: Haute Headlines and History: A look at Menswear

Friday Fashion. 

In the wake of Succession, the stealth-wealth phenomenon only continues to grow. According to Robb Report, fashion retailer Karen Millen analysed a trove of Google data to reveal that it was the year of “old-money style,” a search term that grew 568 per cent. Quasi-synonymous phrases such as “quiet luxury” (373 per cent) and “stealth wealth” (334 per cent) saw an equally dramatic spike in interest among the trillion-plus annual searches.

As men bequeathed with a sense of high fashion and high currency stocked up on legacy luxury brands, sales among the top-drawer designers were on a steady upwards incline, affected by neither politics nor pandemic. At the time of writing, LVMH earnings in the second quarter of 2023 reveal that “Asia held up the market” with a 34 per cent increase in the region, outperforming Europe and the US, and the company saw “double-digit sales growth,” according to Forbes.

Under the influence of refined taste, not influencers, heir and grace have always bent at the knee for the pride and privilege of being draped and dressed in exalted knits (Zegna and Loro Piana), exquisite craftsmanship (Hermès and Loewe), bespoke excellence (Ascot Chang), gear that can be passed on through many generations (Saint Laurent), and, of course, all things Italian (Prada, Armani, Stefano Ricci, Brunello Cucinelli, and even the quite quirky Moschino). Heck, an all-Italian menswear edition is not that far off course for all things haute and homme.

Although it’s the trend now, Robb Report has been featuring menswear in sombre shades and muted tones since memory serves, eschewing editorials on celebrity powered fads for paeans on fabric and construction. We study the sourcing of cashmere, vicuña, camel hair, and mulberry silk in legacy brands, and hold up a loupe to the artisans who embroider, stitch, and weave by hand the magnificent threads that outlive the seasons.

At the top of the fashion food chain this year, it’s a heady mix-and-match of the usual heavy hitters and the slow burn of the urban sophisticate, here to disrupt long-standing regimes of debonair menswear. Miu Miu, Loewe, and Prada jostled for the honour of “hottest brand of the year,” according to the quarterly Lyst Index, with Loewe coming out of left field to dominate Q2. Several notable brands made headlines, some even history, as the powers that be in the most valuable fashion companies in the world spent big money to showcase their wares. It was a gentleman’s agreement for the maisons to go all out for menswear (theatrics usually reserved for the gowns and glory of womenswear): the shows in the fashion capitals were splendid, be it in New York (Ralph Lauren’s grand return to New York Fashion Week), London (Burberry saw Daniel Lee debut and dazzle with the brand), Paris (Louis Vuitton with Pharrell Williams and all the stars of the firmament), and Milan (Prada showed it takes two—Miuccia Prada and Raf Simons—to tango), while Tom Ford went digital for his final parting shot, bidding his eponymous brand goodbye after selling it to Estée Lauder in 2022.

A special chapter in this edition of Best of the Best honours Ralph Lauren for a saga that continues to entrance the world, followed by a shoot featuring autumn winter looks and Lauren’s enviable collection of classic cars, harkening back to how Robb Report originally began—as a newsletter shared to classic car collectors and members of the Rolls-Royce Owners Club. It all comes full circle.

More at Robb Report Hong Kong. 

New Stefano Ricci Store at The Ritz-Carlton, Hong Kong Presents Refined Menswear, Dazzling Accessories, and Patented Shoes to Boot

 

Catering to top-drawer clients in Asia since 1993, the brand is favoured among men of great power and style.

Stefano Ricci has just opened a new store at The Ritz-Carlton, Hong Kong and the maison’s second iteration in the city is as refined as the first, hard-to-miss store that opened in 2018 at The Peninsula Hong Kong. All the signature Stefano Ricci boutique characteristics are there, from the dark colour motifs to the glass-encased cabinets filled with dazzling accessories, the oak furnishings, and the unmissable eagle theme—the fierce-looking bird has its talons entrenched in every store. Behind gilded doors, there’s a rarified air of privacy and panache, as the groomed staff in immaculate uniforms are at the guests’ beck and call. Sit back as things are brought, unveiled, unfurled, and unclipped just for you, like in a members-only club for the elite. One can’t remember if white gloves were on, but they were certainly implied as the latest pieces of a manicured selection were brought out.

What a store. In the handsomely appointed showroom decked with lacquered furnishings, a rich patina envelops the entire room. Gleaming, polished cabinets spotlight the latest accessories such as exotic-skin belts, ties, shoes, and bags, all for the eyes of an in-the-know clientele. The menswear and accessories are so polished and pristine, the only tags worth looking at are ones about the finesse of the fabrication, and how to take care of them. Silk ties, crewneck linen t-shirts, shirts, tapered jeans, and Bermuda shorts are all crafted with meticulous precision—take a jeweller’s loupe to see the exact stitching, hidden buttons, lambskin leather inserts in blousons, and decorative hardware of precious metal.

Read the entire feature here at Robb Report Hong Kong.