Showing posts with label shobhaa de. Show all posts
Showing posts with label shobhaa de. Show all posts

Sunday, 12 April 2020

De: Shobhaa De was in Hong Kong.

Whee! I got a shout out from Shobhaa De. 

Portray below by the late great Gautam Rajadhyaksha. Who just happened to be her cousin.  Shobhaa De introduced me to the photographer.. nay, legend and I did my first feature in Prestige magazine back in 2011 on Gautam da's photography.

Sunday, 16 October 2011

De-Lightful: Indian author in Hong Kong: Iconic Shobhaa De


How do you solve a problem like Shohbaa De? How do you catch a cloud and pin it down? How do you hold a moon-beam in your hand? Before further waxing lyrical, I must cease and desist. All those pilfered words from the Sound of Music – although, rest assured, Shobhaa De is no Maria, nun-turned mother of seven, more of a model turned mother of six/author.

By P. Ramakrishnan.
(ramakrishnanp@hotmail.com)
Portrait by Lucy McNally
Other images: Gautam Rajadhyaksha.


A devilish Goddess. All those columns, the 17 books… you know she’s hiding more arms under sheaths of sari like the multi-armed Durga.

Trying to capture Shobhaa De, 63, is near-impossible and gets harder with each passing year. A Vogue-cover girl (last season) turned grandmother (this year) and possibly the most prolific writer on the planet (four national daily columns, TV and screen writer and she’s pregnant with her 18th book!) who was also voted as one of the most influential women in one-billion peopled India.

A shoot at Hong Kong's best kept secret, Jaa Bar, followed by a chat. But it takes a greater man than I to re-capture De for Kee, so why not let the dear woman speak for herself? Politics, fashion, society, Bollywood, media, corruption, there isn’t a topic she isn’t well versed in. Ergo:

In her own words…Shobhaa De;

To the Goddess in every woman!

There is a picture online that means a lot to me. It was shot by my son-in-law Pramod, in Pune, a few months ago. My very own Goddesses, my daughters Anandita, Avantikka and Arundhati and me standing together, looking really, really happy - but their mum looks the happiest!

I have to tell you, I was in top form this morning. It definitely felt good to be featured as one of the 50 Most Influential Women in India by the national newspaper, but it was my husband who made my day when he said, "When I married you.... you were already 'The Woman of Tomorrow' .... not just 'The Woman of Today'."

I take that as a supreme compliment and want to tell him, by marrying me, he also established his own credentials as 'The Man of Tomorrow - not Today!"

How times have changed. Or have they?

Aji, my mother’s mother, was a tough, taciturn woman who had pretty much led a joyless existence. Widowed fairly early and left with four children (three daughters and a solitary son) to raise on her own, she was clearly not enchanted by members of her own gender.

Females to her, meant trouble. And expense. Yes, during that era daughters could indeed be described as ‘liabilities’. My mother raised three daughters and a son herself. But my mother’s life was qualitatively different from my grandmother’s. And I like to believe her daughters brought her a great deal of joy.

I have raised four daughters and two sons myself. As we move ahead into the fourth generation, my thoughts keep going back to Aji and her barely disguised hostility towards her own gender. How would she have reacted to the birth of her great grand daughter?

What would she have made of this generation of young, urban mothers in India who actively pray for a girl-child? Not because these moms wish to be politically correct and project their progressive views. Not because they want to ‘fix’ the mother-in-law by producing a baby girl when the family is craving for a grand son, but because they genuinely like their own gender, are happy being female and actually appreciate other women.

It’s about having a positive self-image. Apart from any of these reasons, the fact of the matter is, their husbands too feel good about raising daughters. This dramatic change in attitude is not based on sentimentality alone. Today’s forward thinking parents have recognized the value of daughters in real terms. Women no longer spell trouble (well…they do! But those reasons are different).

Investing in a daughter often turns out to be a sounder, smarter investment than backing a son. Daughters offer better long term returns. Daughters deliver!

This is true not just of urban India where women in the workforce are contributing equally if not more to the family kitty (first, to their maternal homes and later, their in-laws’) but pretty much across the board. Rural India will take another decade to wake up to this new financial asset. But even there, the scenario is rapidly changing.

Take a look at your domestic help. Most families prefer to employ women these days, especially as live–in staff. Afraid of being robbed or murdered by male domestics, urban families willingly pay the top buck for trained maids. These young girls send back a handsome portion of their salaries to their parents in the village, while systematically saving what they can for their own future.

In a city like Mumbai with its vast population of working women who commute , good house help is a life saver. A semi-literate girl can earn up to Rs 8,000 [roughly HK$1,400] a month (salaries go up substantially if she can also read, write, take phone messages and keep accounts). Her folks back in the village understand the value of her contribution only too well. And that automatically leads to a better ‘positioning’ for her, within the family, as well as the community at large. With a financial backbone to support her, today’s young female careerist is better valued and in a far better position to leverage her skills to negotiate and engage with the outside world. Sure.

The statistics aren’t exactly encouraging – only 23% of India’s workforce constitutes women and we rank 112th in the global gender gap index, with less than 3% holding managerial posts. Despite these daunting figures, one can sense enormous optimism as women negotiate for better options, more opportunities. Not for nothing are women identified as natural born survivors. Inventive, resourceful and tough – is there a choice??

All these thoughts were flying around inside my head, when I spent hours outside a busy maternity ward last week. Several rooms had cheerful streamers and posters stuck on the door declaring, “It’s a GIRL!” I watched proud dads taking extensive videos of their newborns – baby girls included!

And I recalled the pall of gloom that once greeted the arrival of ‘yet another daughter’ in most traditional families. Absurd as it sounds, when I gave birth to my daughter Arundhati, a grand- aunt ‘consoled’ me by saying, “Never mind… don’t feel bad…. try for a son next time.”

Imagine then, my unbridled pride when Arundhati herself became an aunt this week and shed tears of joy when she held the newest female addition to our family.

I shudder to think how my Aji would have reacted. Perhaps no differently than she did when I was born. Yes, I was told my grand mother had cried copious tears as well. But her tears were different - they reflected her deep disappointment and sorrow ( “Hey Devaa…. another grand daughter…. why? For what? God is punishing us…”).

Fortunately, my parents had felt differently… and I was saved!

We have indeed come a long way. And may our triumphant march continue…

Kick up your heels…

Fashion is a strange and compelling creature. At a time when the world was reeling from those horrific images of the devastating tsunami/earthquake coming in from Japan and wondering whether TV channels were actually showing clips from a forthcoming disaster blockbuster from Hollywood, here in Mumbai, young Japanese designers were bravely going ahead with their scheduled shows at the ongoing fashion week.

Their gravity- defying shoes (minus heels!) must have knocked the socks off the fashionistas in the front row. Wow! Japan has always favoured futuristic fashion and the young designers representing Tokyo eye certainly carried this tradition forward. But it was really amusing to note that the biggest celeb around on Day 2, was not a Bollywood hottie, nor an international rockstar, but a middle-aged, portly West Indian ex-cricketer!

Viv Richards effortlessly stole the limelight and made front page news when he attended his daughter Masaba’s show, with his former wife, Indian actress Neena Gupta. Not only did the publicity generated by the ageing legend establish the power of cricket, but it also revealed our own sentimentality - we felt genuinely happy for Masaba, who looked over the moon herself!

For a young girl growing up without her famous dad must have been pretty traumatic, especially since both parents were high profile individuals. The initial buzz generated by Masaba at her fashion debut a couple of years ago, had a lot do with people’s curiousity about her persona. Had the girl not been talented, her foray into this tough and competitive business would have ended right there. The reason Masaba succeeded is because she has what it takes to hack it in this field.

She also has the one thing most newcomers lack – a signature style that differentiates her from the pack. One can tell a Masaba from a mile …that says something about her confidence and individuality.

As for the rest – yaaaaawwwwnnn! The one fashion trend that needs to be instantly discarded is the floor length anarkali which makes the wearer resemble a moving tepee. Short women looking still shorter, the rest look like fancy, over decorated tents.

The other unflattering addition to a pretty long list of ‘ugh’ looks being thrust on unsuspecting women is the Granny-blouse with fitted three quarter length sleeves and a wide neckline. Come on, chaps… only mother-figures in Bollywood movies was entitled to wear that as she wept her eyes out inside a temple.

As for the attempt to impose sexless androgyny on clients – why would a beautiful, curvaceous woman wish to look like an anorexic, adolescent boy? Why?

Or the other way round, for that matter? Great, for shock value. But for fashion to endure, to be appreciated, worn and enjoyed, it has to go beyond gimmicks…. and starlets as show stoppers. But hey – who knows??

Last week, I fell off my chair when I saw full page coverage of a Delhi wedding with the hosts clad in gaudy, heavily embroidered anarkalis, complete with zari bordered chiffon dupattas (fabrics). And we are talking about two heavy weight (literally!) political players, here! The canny designer must have laughed all the way to the bank after pulling off this garish con job on those Money Bags.

In the words of Pusscat Dolls and Oscar-winner AR Rehman, Jai Ho!

Own up…. and be damned!

Since India is in Confession Mode – starting with the Prime Minister Manmohan Singh - let’s all start ‘owning up’. Ummmm…. let me think…. I once stole a mango from someone’s garden. Oh yes, a guava, too. And I threw ink bombs on my French teacher. I also bunked classes constantly. Crashed other people’s cars. Pinched menu cards from fancy restaurants. Rang the fire alarm at school. Rode bikes without my parents’ knowledge. Wore lipstick and kohl at age twelve. Rang doorbells, harassed neighbours, made prank calls to a couple of Italian blokes…. all this before I turned fourteen.

Broke a few hearts, too. Had my mine broken. What else? What else?

Oh…. a lot more. But , on looking back, I realise I was pretty stupid. Not only did I get caught every single time, I also received punishment (often, far harsher than the crime committed). Worse, when I behaved still more stupidly and owned up, I got thrashed. I knew what every child knows – owning up is a pretty dumb thing to do, if you imagine there will be zero consequences. The rash act of owning up comes with an important assumption – it automatically means you are ready to face the music and take what follows on the chin. That could involve standing outside the classroom for hours on end. Writing a thousand lines, getting rusticated, not wincing when the cane makes contact with bare skin. You know, the usual torture that follows school confessions.

But obviously, our ministers have rewritten the old rules. The latest fad is to play martyr and ‘own up’. But after this brave and reckless gesture – what?

Apparently, nothing! It is as if having uttered those impressive words (“I am willing to own up,” said our pious P.M. earlier this week), the matter automatically ends right there. Game over. Boys and girls, go home and play…. or pray. The mighty leader has admitted his lapses. We should applaud and be grateful.

What rubbish!

Come on… this is nothing but theatrics. That too, on a pretty amateurish level. Is it enough to say sorry and not follow up the apology with action (please note: I did not say ‘resignation’). If someone in a position of great power has indeed had the guts and gumption to admit a mistake was made, the next logical thing to do is to rectify it. Or at least pretend! But no.

In India it begins and ends with the person uttering those meaningless ‘magic’ words – I confess. Since the P.M . is responsible for this trend, we are waiting for the real culprits to follow suit. Will they? Not a chance.

No wonder fraudster Hassan Ali Khan (alleged money-launderer based in India and worth over US$9 billion) or is not just smirking in court and muttering ‘stupid people’ under his breath as some of those bumbling officers of the Enforcement Directorate get ticked off by Justice Tahilyani like they were errant school kids (“Do your homework” said the learned judge).

Meanwhile, India is left grappling with the numbers being tossed around – who can understand Income Tax arrears – ARREARS – of Rs.72,000 million ( larger than the nation’s Health Budget)? The ‘common man’ (yup , the very same chap our P.M. wants to impress) is unable to comprehend a thing. All he or she is interested in knowing is this – will the bounder be punished? Will he sing? Name names?

Or…. errrr… own up?? Since it’s so cool to do so these days, why not?

The trouble with confessionals is that after a point, they lose their emotional power to generate sympathy. And unless these public confessions are followed through, they remain hollow and pointless. A massive book on contemporary confessions would be fascinating to read, because such outpourings are engineered to elicit specific responses. When powerful people admit weaknesses, their words make us feel a little better about our own miserable lives ….our petty concerns.

George Bush Jr., quite possibly one of the most detested Presidents of America has surprised the public by admitting to quite a few gaffes. It may well have been his intention to influence American opinion and present a more human side to his crazy Presidency.

Obama is definitely not in the mood to soften his position. While Gaddafi and Mubarak continue to rave and rant even as the world unites against their tyrannical regimes.

The ugly truth behind most of the recent confessions is that those going in for them are doing so with their backs against the wall. It’s that route – or else. But it certainly does not make them honourable men, nor does it exonerate them. It should be seen for what it actually is – a ploy to buy time and fix things.

Society

I have been feeling really, really sorry for all the fashionistas on Page 3 – from sexy starlets to swish socialites. Going by the barbs of reporters on the fashion beat, the worst crime any celeb can commit these days is to repeat a handbag, climb into the same pair of shoes (or, more aptly, Choos), and horror of horrors, wear the same outfit twice!

Since I am far too lazy to switch bags, and I tend to get inordinately attached to the same pair of comfortable sling backs, worse, I am also perfectly happy to keep wearing old favourites from my wardrobe, I worry about those ladies who agonise over their appearance each time they step out ( hell hath no fury like the fashion police).

I asked a prominent socialite who’d recently posed for a glossy, inside her walk- in closet ( the size of an airport), what she did with her once-worn designer gear. Without batting an eyelid, she said, “ I give my clothes to poor people.” So, the next time you see a flower-seller at a traffic signal clad in a discarded Versace near Mumbai airport, you’ll know where that hot number come from! God bless the socialite’s kind heart.

The Godzilla called Bollywood

It’s official : Bollywood rules. Bollywood to the right of you. Bollywood to the left of you. Bollywood, Bollywood everywhere! Bollywood has grown into a monster that has devoured every conceivable space in sight – from fashion , sports, media, society, lifestyle, politics… you name it and it’s right there. In your face? You bet! Nothing else matters. And nobody comes anywhere close to competing with our super glam stars – not even our super-super glam socialites who once held sway as undisputed empresses of all they surveyed – which was mainly, men with money.

These fading Divas stood for all that was aspirational, desirable, sexy. Today, it’s Bollywood or bust…. and to hell with Mrs. Money Bags and those stylish parties that used to be the hottest ticket in town. Today, these same ladies are the ones chasing Bollywood royalty.

When did this surreptitious palace coup take place? Why? How? By whom? And what will happen to our society swans if nobody bothers with them anymore?

Okay, let’s get a quick fix first – Delhi was always hopelessly Bollywood-struck, even back in those days when national calamities saw film stars getting roped in to raise funds (to the film industry’s credit, all those invited to contribute time, effort and money, did so generously and won the hearts of their audience forever).

But what one witnesses in Delhi today is unadulterated hysteria – a demented level of obsession - over any and every Bollywood name (zero quality control in the Capital) with brazen groupies from government and corporate backgrounds getting orgasmic at the thought of hanging out and most importantly, being clicked with minor filmi types.

The only topic of conversation that gets Delhi people going is Bollywood gossip, especially if it involves ‘The Bitches of Bandra’ (that’s what this high profile gal gang of spoilt filmi wives calls itself with unadulterated pride) and ‘The Gay Club’ featuring top directors and their toy boys.

The questions rarely go beyond, “Is it true that so-and-so is doing that slut?” And yes, ‘slut’ is now a unisex putdown….or a term of endearment - take your pick!

The Bollywood onslaught started with stars taking over the modeling world and ad agencies opting for Bollywood biggies over top models. If in the old days, only a Vinod Khanna would be seen bathing with Parmeshwar Godrej’s Cinthol soap, today there is hardly any product category left that does not hire movie stars to peddle its wares.

Ditto for show stoppers at fashion shows. Clients insist the returns are there for all to see – brands which sign on top stars , see sales figures going through the roof within months. Designers with zero talent establish their credentials as soon as a nubile starlet struts down the cat walk in one of their hideous creations.

From chewing tobacco to snazzy cars, from booze to balms – Bollywood is the flavour of the decade. Which is why it comes as no surprise that event managers, party organizers and those dodgy ‘charity queens ( whose favourite charity is themselves!)’ from both cities fervently court Bollywood, knowing that without the stars , they won’t make it to Page 3 or even Page 30.

It’s turned out to be a win-win situation for everybody. Not a single medium has been spared the ultra- aggressive Bollywood attack – not even Bollywood’s arch rival - television!

The top ranking shows feature most of the Khans, plus Amitabh Bachchan. Less prestigious reality shows thrive on the presence of B-grade upstarts to C-grade imports from Pakistan. All the mighty movie stars who’d once sniffed derisively at the idea of appearing on the small screen are lining up in droves, attracted by the mega bucks being thrown their way by canny channel heads.

That leaves politics – India’s alternative entertainment show. Somehow Bollywood has still to crack the big time in national politics.

The few who dared to venture into this murky terrain came away wounded (Amitabh Bachchan being the best example). Others who flirted with politics, realized soon enough that histrionics and politics are not the best combo.

Perhaps we should consider ourselves lucky that at least one key territory (politics) remains Bollywood -free so far.

For soon the business of sports will be entirely swamped by Bollywood as well… and before long , so will real estate (most successful builders are happy to act as fronts for movie stars).

Ironical that the very film industry that was once looked down upon and shunned by true blue snobs, is being actively courted by the same lot and their party loving folks who are best buddies with the ‘cool set’ in Bollywood. That leaves just our snooty private clubs and gyms, most of which refuse to entertain stars as either members or guests.

Plus, a few building societies which just about stop short of putting up signs reading: ‘Stars and dogs not allowed’. Pity. Imagine living cheek-by-jowl with someone as hot and adventurous as our Miss World turned actress Priyanka Chopra.

What else do you need in life?

Errrrrr…. a reality check, perhaps?

-- Shobhaa De.

For daily updates, visit http://shobhaade.blogspot.com/



NOTES:

When Shobhs landed in Hong Kong, was thrilled to get her call. Took her to Jaa, had high-tea at 4 seasons, dinner at Tsui Wah, cocktails at Sevva. The Des, Dilip and Shobhaa, saw House of Dancing Water in Macau, attended an auction, a dinner in their honour, did some serious shopping. All within four days. Whirlwind.

In between got a feature in SCMP, a quickie shoot at Jaa bar, a feature in Kee magazine.

Because she's such a prolific and excessively hard-working writer, it sort of eclipses all others. Makes you want to wipe the dust off and get crackin'. For those who are dismissive of De, and there are those foolish few, I promise you, she can leave you in a tizzy for there isn't a topic she isn't well versed in. When this feature was assigned, it was exhausting just trying to pull it all together into one cohesive feature. Hence, quote, unquote De.

Did I take the easy way out? Sure. But there was a deadline to be met - and if there's one thing I've learned from her, its the significance/priority of a deadline. She's idiot intolerant, doesn't suffer fools and excuses make her sick. So I met this deadline. Not that I'm always able to meet them on other occasions but... I try harder post-De.

-- Rama

Wednesday, 6 April 2011

De-lighted!

Whee! I got a shout out from Shobhaa De.

Wednesday, 2 February 2011

A De in Hong Kong



Purveyors of the light fantastic that is Bollywood would have seen a very familiar face in Central yesterday as Shobhaa De, 63, India’s most famous columnist and author was seen around town after a very bumpy flight from Mumbai.

“There’s something in the air in Hong Kong, it’s electrifying,” says De. “We love coming here. My husband Dilip wanted to be here for the Christie’s watch auction and asked me to join him for a quick sojourn. Hong Kong has been very lucky for him, and right in time for Chinese New Year, it’s been great.”

While shipping tycoon and industrialist Dilip De was at Christie’s making his winning bid on a coveted watch, his famous missus hit the town as Armani Exchange, Shanghai Tang and the teeming lanes in Central filled with bargain deals all saw and felt De’s presence.

“We’ve been coming to Hong Kong on and off for decades as we have friends old – and young – in town. Strangely, I feel at home here, many of the lanes seem familiar, the faces and people, the buzz, it is a city driven by ambition, you can see it in the way people walk on the streets, they are on the move constantly, no dilly-dallying around.”


Writing three weekly columns, scripting an Indian soap opera, having had her own talk-show, churning out a book a year (with 15 to her credit) on average and being a mother of six, it’s a miracle the woman has time to breath, let alone get a hair-cut. So off she trotted down to the basement of Princes Building for a quick cut too.

Between snips, she says, “Food, fashion, finance. I see all three here in spades. You know what the big difference is between ladies here and in Mumbai is? The comfort and ease with which they wear Western and Eastern clothes. The body language is there, the confidence is there. As India gets more modernized and the stars and starlets wear their Chanels and LVs, they don’t know what to do with their arms and legs. So it never looks right in pictures. Here, they know how to strut – and they have the figures for it!”

A woman who does nothing in half-measure, between shopping and a coif, she had breakfast at the Island Shangri-La, high-tea at 4 seasons, drinks at Sevva with husband Dilip and a very late dinner at, er, Tsui Wah, in Central.

“I loved it! Great food and a flavour of the city,” said De. “Hong Kong is a gourmet destination and perhaps only second to Bangkok – by a slim margin – when it comes to five-star service. A hotel chain-restaurant is the same in any city of the world, like cookie-cutter deluxe hotels are, and my favourite meal so far has been at Tsui Wah. We looked at what others were ordering and went with it. Mr De and I thoroughly enjoyed the noodles, prawns and the milk bread.”

Notorious for her critical eye in her prolific career as a social commentator and critic, this past year, she had to face the wrath of many-a-misbegotten actor. Most of Bollywood was all a’twitter as Indian celebrities text’d their ire rather vituperatively on De as her columns came out. “Indian stars can be such big babies,” she laughs. “I am entitled to my opinion and I express it.”

And how!

Text and images by P.Ramakrishnan






Notes:
Oh my - I get a plug in Shobhaa De's blog! wowsa.

Friday, 23 April 2010

Daring De: Indian author Shobhaa De in Hong Kong

She juggles home, husband and six children, three weekly columns and a weekly talk show on TV, churns out a bestseller each year and is more often than not hopscotching around the globe promoting, speaking and shopping! She's a woman undeniably in control. P.Ramakrishnan had an exclusive conversation with Shobhaa De, superwoman... in a nine-yard sari. 

All images by Ayesha Broacha.


Apparently the spotlight on Indian authors wasn't just a transient fad that escalated when The God of Small Things was deemed Booker Prize worthy in 1999, followed by Jhumpa Lahiri's turn to collect the Pulitzer for The Interpreter of Maladies the year after. There's so much hullabaloo for the penmen and women churning out prose and poetry out of post-colonial India.

Shove all that hype under the Persian carpet with a stiletto 'cause one woman outsells all the laureates put together; Ms Shobhaa De.

De,56, easily India's most recognisable and glamourous columnists, is as much a newsmaker as she is, in her own words, "a chronicler of our times." Not too long ago, India Today, after years of scathing reviews and unflattering portraits, deemed her one of the 50 Most Influential People in a nation of one billion. Tongue in chic, she raises her perfect eyebrows when a complimentary review was published in the weekly, days after her latest (her 14th) book hit the stands, "I must be doing something wrong."

Thoroughly amused, if not bemused, by the acerbic reviews, she remains firmly unapologetic of her work, her words, and herself. Her latest book, Spouse, The Truth about Marriage sold out its first print in 48 hours of release in New Delhi and the second edition recently reached our smog-filled shores. "Someone collected the worst reviews published ever and I think I had the most - around 315 of them from Asia alone," laughs De. "But it didn't stop me. I write because it keeps me sane, because I want to write, I need to write. I write for me, not anyone else."

The media at large slapped her with a label; the "Jackie Collins of Mumbai" - words that make her flinch even a decade after the article appeared in print. She reveals, "I've never met Jackie Collins but the comparison irritates me because I find it so completely absurd and irrelevant. It was just a lazy description by an American correspondent writing my profile in TIME magazine to make me accessible to an international readership because at the time, my first book was out and instead of just saying this person from India has written this book, he just thought it would be easier to say she's the Jackie Collins of Asia. It was the correspondent being cute and it's an albatross around my neck."

Her neck is currently swathed in a shimmering, sequined scarf and she sits on a table at a coffee shop, surrounded by samples from her shopping spree. Chairs brought in for the interview are regally ignored while a photographer clicks away for a local paper. She strikes confident poses - remnants from an early tryst with a short-lived, self-aborted modeling career. If her sharp profile is an asset, her sharper mind is a fusillade, carefully hidden under coiffed auburn curls.

Bollywood would have been the next inevitable step for this top model in Mumbai in the 1970's, but instead of appearing onscreen - despite offers from Oscar-winning auteur Satyajit Ray - she became the editor of the now-iconic Indian film rag, Stardust.

Yes, as cheesy as it sounds, it was indeed a journal of what the fine feathered folks in the Indian celebrity circuit were up to. Fan-zines litter the Indian market but she chose to wipe the halo away from the screen demi-Gods (let's not forget India is a country that erects temples for their favourite actors) and wrote defiant editorials - a trend hitherto unchanged.

She found fame early but found the famous, boring, "Some movie stars are big babies but that's their problem. I have my job, they can do their's," she waves her diamond festooned hand about, shooting away imaginary flies, "I think Indian celebrities [not unlike Hollywood!] are too accustomed to puff pieces and a level of sycophancy that I find sickening. There are people who are constantly feeding that ego. I couldn't do that."

She does refrain from commenting on newcomers that hoard Bollywood, the Indian film capital. No potshots at the upcoming youngsters or star-children who she feels need time to grow into their boots. Perhaps it's that maternal instinct kicking in, after all she's a mother of six aged between 16-32!

She does however, bring down the titans of Asia.

India's most popular actor Shahrukh Khan reacted very badly to a recent column penned by De. Brought to court to speak out against the Indian mafia, he turned into a hostile witness and retracted his statements made to the police. De called him a coward point blank.

The most powerful man and Bollywood icon a coward?

The PR machinery spun out of control. The King of Bollywood, whose Pepsi posters are visible in every nook and cranny in Mumbai, vehemently spoke out against her, "I could have got pissed off when I read Shobhaa De's article in which she called me unmanly.I told her I was disappointed in her. And I never do that for articles. I could have got really angry. There's a saying, let the dogs bark, the elephant's will go on. When you don't know the facts, you don't open your mouth, because the facts can scare the pants off you. And I told Shobhaa De so. She doesn't know what she's talking about."

Oh but she does.

Despite insisting there is no plan to keep herself in the news, Ms De has done nothing to hop out of it either.

"I don't live my life to outrage India. I'm not there to shock anybody. I say what I
believe is the right thing to say, to state if it ends up breaking the rules, then the rules get broken but it's not by design. It is not a strategy."


Then why say the biggest star in India has "no balls"?

"I never said that. I don't use that kind of language,"she says curtly. "I may have called Shahrukh a coward along with the other stars who went back on their word. But it wasn't me alone that said it. People respond very strongly to whatever I say. I'm flattered that seem only to react to what I say and ignore everything else."

Despite having left film journalism, being married to wealthy businessman Dilip De, the high-profile couple attend parties where running into a star she's written about might make the meeting awkward, I presume.

I stand corrected.

"It never gets awkward. Never ever. We're not children. Shahrukh called me up the day after the column and explained himself. I told him to speak to the press, why tell me?"

On actor Hrithik Roshan's wedding day, the national papers arrived at the doorstep of both his parents and his to-be-in-laws homes with reports of his affair with one of his co-stars.

The poster prince for good Indian values a pre-marital adulterer? A De exclusive. Fervent denials followed the same day from both parties and De was again demonised. Threats of lawsuits (long since quashed) followed. How could she say that he was "caught cootchie-cooing" with another actress when she wasn't in the picture?

"I stand by that completely. I found out that information from a very good source and an eye-witness and and it happened on a British Airways flight and I challenge Hrithik to deny it," states De.

He did deny it.

"Oh he can deny it. All stars deny anything that they find an unacceptable part of themselves but I can challenge him any time to the veracity of what happened on that flight, and that they were having a scene and they probably still are! But that's none of my business whether they are or not, but its just that I don't like hypocrisy and I don't like pretense."

But he's the golden boy of Bollywood...

"Was. Past tense. He's not anymore baby! At the time, he was projecting himself as this family guy, totally madly in love with his new wife. He may as well be, I'm not even doubting the depth of his love but whatever happened on that flight, happened on that flight. He cannot challenge that. He'd be stupid to."

Listed, with Sonia Gandhi, as one of the most prominent personalities in India, De tries - but not too hard - to let her displeasure be known. "What astonished me about the selection was the fact that there were only four women in it, in the seventh biggest democracy in the world, when you handpick 50 and out of which only four women seem to count, one of whom happens to be a political leader by default, that to me is a little depressing."

Having polished her talons and perfected the conversational approach to her column, with splatters of 'honey', 'no baby' and other socialite catch-phrases, she's the one that notes that Sonia Gandhi was wearing Gucci shoes while being sworn in at Parliament in New Delhi.

"Will any other country on the planet have a foreigner as its leader?" she asks rhetorically.

In the husky yet clear-cut tone, her cadence picks up as she states, "I like the idea that women who find themselves on various lists for whatever reason as influence makers and as opinion makers, should do so on the strength of their own personal achievements, not because they are married to someone, not because they belong to a certain family and have things on a platter happening for them. That they should have risen to whatever position like Mayavati [a minister in India] has and shown courage, merit and should be inspirational figures in their own right which has nothing to do
with their social position and standing."

As we meander through topics, it comes to mind that there hasn't been much discussion on her novels. The work she does at her dining table at home, eight hours a day, three columns each week and a book every other year, while bringing up six kids.

"The moment I'm done with a column, I forget about it. When people come and ask me what I said at that time, on that day, I go blank. I've moved on. They haven't."

The novels well behind her, she's the woman behind one of India's most popular soaps on television too. De's repeated appearances in the social pages, in addition to her national columns, headed with glamourous photo bylines, indicate a workaholic who's moved bag and baggage to an office. On the contrary, she rarely leaves home.

"Anything that's going to take me away from my kids is unacceptable. I don't like
the idea of latch-key kids, letting themselves in, fixing themselves a snack, doing their homework in isolation, waiting for mom and dad to get back. It's something I find abhorrent," she says. "I feel very sorry for kids who do it all by themselves when their parents are out. I am a hands-on mom and I will not compromise that, no matter how lucrative and how wonderful a contract may be."

She wrote and conceived the eight-women led soap Kittie Party and its tremendous success has led to her latest venture, a political drama titled Swaarth (Self) with a cast of India's top television stars. Having shot the pilot recently, it should air soon.

There are no literary prizes to boast of, and no major awards, but when an influential political magazine gives an honorary award of sorts by listing her among billionaire businessmen, ministers, priests and legendary artists, it must be a vindication... if not a jaw-dropping surprise.

The final word, as always, belongs to Ms De.

"I think it has a lot to do with establishing a track record of credibility and over 30 years, I think I have earned that position, because what I say through my column and my books has reinforced the image of someone who speaks up when she has to. There may be times when what I'm saying is not very palatable, but I've always exercised my right to say it, say it responsibly and to say it strongly,"says Ms De, trying to fathom why her sharpest critics eulogized her after three decades of verbal vitriol.

"So you always get people who don't agree with you. Dissent is very much part of
democracy and I'm completely OK with that, but once you attain a certain level of influence, to be able to sustain it for a decade or more needs a lot of hard work. It needs a great deal of genuine commitment to what you're doing and you must be able to stand up and be counted."

Wednesday, 24 March 2010

24 hours: Shobhaa De: Interview with famed Indian author, editor and model, columnist Shobhaa De

The 59-year-old workaholic has written 15 novels, pens three newspaper columns weekly and Indian soap operas, and has her own fashion label. She tells P.Ramakrishnan why she has no time for writer's block.


"My day is frenzied, frantic, lunatic and s-t-r-e-t-c-h-e-d. I am not a lark and refuse to get up at dawn. My mornings start slowly and only after my first cuppa (preferably Darjeeling). I have no beauty regime or state secret to defy age, other than cleanliness. I've never been to the gym. I don't jog (although in my college days I was sporty). I have a 15-minute stretch routine that I've been doing since my school days and that's all.

I have a fortunate life with help - drivers, cooks and so on. My staff have been with me for years so they know just how hot I like my morning tea. I don't cook but I am a great cook - even if I say so myself. I don't follow recipes but go by instinct, flavours and aromas. I haven't made anything for years and my life would be at a standstill if we didn't have the helpers. I have 20 professional balls up in the air at any given moment. Whenever I am asked how I manage to do it all - the secret of my success - I always say: 'Behind every successful man is a woman and behind every successful woman, there's another woman.' In this case, it's my helper.

I read about eight newspapers in an obsessive-compulsive way, soak up everything, every morning, religiously. Two of the youngest kids are still in the house (the other four are adults and managing their lives and careers in Dubai, Malaysia and around India) but they're old enough to take care of themselves. My youngest is finishing school and preparing for university. I don't kiss them goodbye every morning because I don't subscribe to clichés. For the love of having my children around safe and sound, I don't drop them off at school - because I've no aptitude for driving and have crashed too many expensive cars. My children go in school buses, like others.

There's a large, antique circular dining table in the middle of the house where I sit and work like a demon. It's a huge mess of papers, magazines, articles I've cut out, ideas penned, notepads, stationery. You can't find the table under all the papers and [my family] threaten to bin it all. My mess and I bond. I know exactly where everything is and it frustrates my family no end. Fortunately, they all leave the house in the morning and I can sit uninterrupted.

I hardly break for lunch, it's my peak productive zone.

I get a lot of work done in a non-stop, focused way from about 10.30am to 2.30pm. I don't believe in writer's block. It's a lazy excuse and people just have to get up and get on with it.

I wrote each of my novels by hand but my articles were typed up - until about six months ago [when], in a state of panic, I caught up with technology out of necessity. I used to hand-write my columns too and fax them at noon. One of my daughters would type it up and send it off to the editors. With all the girls getting out of the house, I have taken a quantum leap into e-mail and computers - which I hate. I miss my penmanship. I hope to die with a cheap ballpoint pen at hand - cheap because I've lost too many pens, including a beautiful Dupont in Hong Kong recently.

I have never approached a paper or magazine for work. I say it not with arrogance but with pride that people have been interested in my opinion. Apart from the four regular gigs [for Indian newspapers and magazines], I also write guest columns for various publications. I treat my day like chewing gum - stretch it and stretch it till it's 36 hours long.

I have meetings and brainstorming sessions all afternoon: there are the two TV shows scripted by me on air, the fashion line, another book in the works, a new TV project, film ideas. I never leave the house. Mumbai traffic is hideous. I always ask people to come to my home in Cuff Parade. If someone really wants to meet me then they can sit in traffic for two hours, otherwise it's not worth their trouble or mine.

Fortunately, as a freelance writer, I can travel the world. I have a stock of features banked up in advance. I've been a journalist for nearly 40 years and I've never missed a deadline. And filing from my travels is just not done. It's too hectic. Like the time I was last in Hong Kong four, five years ago for the literary festival: there was this mad dash, trying to find a fax and send a feature across to The Times of India - I hated that chaos.

This weekend, I'm off to Italy to promote the third book being released there. My writings are translated and published around the world and my columns are syndicated in various languages around India.

My late afternoons are even more frazzled. The children are back, we take a lassi or coffee break over hot, buttered toast and even hotter gossip. That's my big indulgence for the day. We enjoy those light-hearted moments.

I love being with my children. I'm so happy they are such complex, interesting, amusing people. I'd rather hang with them - don't ask me if the reverse is true - than any socialite or celebrity. And they are my harshest critics. When Elle magazine listed me as one of the most fashionable women in India, my daughter laughed and reeled in horror, 'This gypsy look is in?' she asked. They don't understand it and roll their eyes.

I await the arrival of Mr De about 6.30pm. I put my pen down, shut down - or try to - and watch him at his elaborate tea ritual. Early evenings at home are also spent chatting with the children, discussing their work, emotional tangles and other anxieties.

Contrary to the [Indian society column] Page 3 myth, I don't attend every event - but I get photographed at the ones I do. We stay at home six nights of the week and accept just one invitation, if that, preferably on a Saturday night. We are making an exception to this rule as there's a dinner with Indian Finance Minister Palaniappan Chidambaram. He's an amazing mind, a very engaging conversationalist and for exceptional people, we make exceptions.

My big treat, normally on Friday or Saturday evenings, is watching a Hindi film at the nearest multiplex. I recommend a Hindi movie to anyone looking for an instant stress buster.

We eat a late-ish dinner, about 10pm. I read till 2am and keep the light on, much to my husband's grievance. We've been married for so long but even now, when he reads with me, he chats and it drives me up the wall.

My work is not about reporting. It's about observation and I'm acutely alive to change. I'm excited by newness. There is always far more material than columns and books and that's a good place to be in. The source of inspiration has not turned dry. I've never run out of ideas. My work speaks for itself. Every book is a best-seller and no critic or other author has been able to stop it from being a success."

Photo, courtesy of Gautam Rajadhyaksha


Also see: Brand it like Mumbai.

Tuesday, 12 January 2010

Night & De: Indian author, Prolific Writer Shobhaa De in Hong Kong


She juggles home, husband and six children, three weekly columns and a weekly talk show on TV, churns out a bestseller each year and is more often than not hopscotching around the globe promoting, speaking and... shopping! She's a woman undeniably in control. An exclusive conversation with P.Ramakrishnan and Shobhaa De, superwoman... in a nine-yard sari!

All images courtesy of Ayesha Broacha.

Read the entire feature in the latest issue of Kee magazine. 

Wednesday, 26 August 2009

Brand it like Mumbai: Luxury in India, designer brands, Bollywood and High Society: Its a return to home base for Rama as he goes back to Incredible India

Indubitably, China is regarded as one of the world’s biggest potential markets for major luxury brands. On his first visit to Mumbai, P.Ramakrishnan discovers the subcontinent’s discerning shoppers who are poised to take up the No: 1 market slot in Asia with sari-clad ease. 

All images by Ayesha Broacha. 

A perfectly pedicured foot alights a black Mercedes, following the soft tinkle of silver anklets. A white, French chiffon and lace sari, embroidered with exquisite red zari and zardosi work, streams out of the car, revealing erstwhile Bollywood superstar Sridevi Kapoor, as she steps out to a shower of paparazzi flashes. On one arm she carries her daughter and on the other a ruby red Rs 41,400 Christian Dior leather satchel, that perfectly compliments her exotic regalia. The following day the leading society columns have splashed photos of the media-shy star for the teeming masses but the real question that burns in the social harem of Mumbai’s crème de la crème is; where did she get that bag? 

Though still under the radar, unlike China or Japan, the luxury brand empires of the world are poised to hit India hard over the next year. The affluent middle class is said to number 60 million in India, while 364, 000 high-end tourists and visitors got off the jets, according to Abacus International. Status symbols such as Burberry's, Cartier, Daks Simpson, Louis Vuitton, Mont Blanc, Nina Ricci, Piaget, Tiara, Tiffany's and Versace have already left their emblematic marks on the market. Rumours of Dior’s entry are in the air while brand [Richard] Branson is up to its usual theatrics as it harpoons through the region this year. 

For the record, Kapoor got her Dior bag in New York, where she holidayed because Dior isn’t open in India. Not yet. Her movie producer husband, who is famous for collecting Gucci shoes as he is for his mammoth film productions, relishes in his foot fetish in Hong Kong and the US. 

Gucci is not in India either. Not yet. 

The world’s largest democracy should be an apt demographic target for every designer label; a nation that’s still littered with royalty (who’ve turned their palaces to chic money churning nostalgic hotels), a celebrity-fueled film industry (the largest in the world no less), swing a Fendi bag anywhere in Mumbai and you’re bound to hit an ex-Miss India, World or Universe who then go on to hit Bollywood to keep their fame alight. With modelling endorsements, they have a none-too shabby disposable income too! A leaping industrial pool (burgeoning bourgeois that’s morphing into the nouveau riche), the feudal lords (remnants from pre-colonial India who own large swathes of property) and the undisputable dollar and pound powered NRI (Non-Resident Indian) nexus that returns home or invests in his/her motherland. 

Break it all down to three simple categories: old money, with preference to classic brands, the corporate tier, with their proclivity to what’s “in” in New York, Paris and Milan and finally the nouveau riche, who know nothing of fashion but can see price tags loud and clear. It’s all about showmanship for them. For that last lot, a muted classic like Zegna would be thumbed down for a flashy, silky, multi-hued Versace, that just might glow in the dark. It signals look at me, I got the money! 

Haseena Jethmalani, a fashion savvy socialite in Mumbai, says, “The strangest conversation I had recently was a lady at a party who had flown down from Delhi and she was showing me her diamond ear-rings. She didn’t discuss carats or design but said it cost her Rs 25 lakh. Not labels or cut but cost was advertised which I found rather funny.”

Educated in London, Jethmalani has been aware of luxury brands years before they cropped up in India over the last five years. She has her own shop (closed the day of our shoot as the vendors are on strike, protesting the news that VAT might be introduced in India!) and heads the best dressed list in the city replete with the trendy and the hip. 

Heading down to Chor Bazaar, which translates to “The Thief Market”, a sobriquet that stuck the strips of shops where pre-1947, objects that “fell off a truck” from the affluent, ended up on sale in the market days later!) to pick up an antique fan. 

She says, “More and more people are holidaying abroad, they know the brands, because of the proliferation of the media, through television, through channels like fTV and the vast collection of international magazines, know what they want, know what’s in. So trying to hoodwink someone who’s even slightly aware of what’s hot in the retail industry is just not going to work. Even the fake market is tiny compared to say, places like China. You might see it on say a college girl who’s walking around with an LV fake. But she knows and everyone else knows a 23-year-old kid who goes to a local school can’t afford the thousands of rupees it costs for the original. They’re doing it for fun. Fake fun.” 

Noting where the well heeled, bellied bankers and businessmen were buying shirts, ties and suits in bulk, Donatella Versace saw that her goods were Eastward bound. She took her first trip to India in March this year. Not only promising to open up flagship stores but investing in India. She even participated in a fashion hunt program (think of it as an Indian-ised American Idol show but in search of the next top designer, not singer). At a press conference she said in her clipped English, “I love India. Indian women are chic and fashionable and elegant. Of course Versace will be in India.”  

The love for India is a phrase that cropped up when Yves Carcelle, CEO of Louis Vuitton, opened up flagship stores in India; one in Delhi which does phenomenal business and another in the hopelessly elegant Taj hotel in Mumbai. LV is categorically the first to dip its feet into the unknown waters, only to find itself swimming along “fabulously”. Says retail manager of Louis Vuitton India, Prasanna Bhaskar, “A major luxury brand jeweller from Europe opened a few years ago in Delhi and Mumbai and took it for granted that the market would just lap up the unsold, the rejected goods of Europe and Dubai and that it would sell in India. The Indian market is extremely savvy, very fashion conscious and brand aware. It’s not like the new mints of say a Russia or a China where any brand could be lapped up, real or fake.” 

With no air-kissed invitation to the celebrity circuit, Indian actors are repeatedly seen in magazines, clutching their LVs without any direct incentive given to them by the company itself. This year alone, photo-shoots with starlets Amisha Patel and former Miss India Celina Jaitley appeared with LV embossed bags in multiple magazines. It’s easy to assume someone from the brand and orchestrated the shoot. But no. 

Says Bhaskar, “When LV launched in India, we did nominal advertising. We’ve never done shows in India, no aggressive publicity campaigns and yet the goods were selling extremely well. This is a market already cognoscente of what the brand is. There was no need to educate the market. We never approached any of the stars in India nor have we worked with film magazines to use products for their shoots. When Filmfare came out with the ladies clutching their bags, which happened to be LV, that was a pleasant surprise to us.” 

Sipping coffee inches away from the Mumbai flagship store, at the Taj coffee shop, she brews on how the sales have been over the last year. “Delhi sees the best sales in all of India, in fact, all of Asia at the moment. We’re seeing sales that don’t happen in the Japanese market!”

Which is surprising indeed as Bollywood is based in Mumbai, the celebrity driven city would seem like the “it” centre for retail goods but that’s not the case. The arteries around the capital are rich in large, old moneyed families that made their millions through natural resource sales (farming, cotton, linen, cloth, steel, natural gas). 

“For example a lady will come into the shop, like something and then she’ll come back with her mother-in-law, sister-in-law, a cousin… it becomes like a family affair. In that cluster another lady will see something else and pick that up later. Women make sound sartorial, fashionable business decisions and it’s never an off the cuff sale. And we didn’t get whoever’s hot in Bollywood to sway any of them!” 

Each and every Indian actor endorses, in most cases, multiple products. There’s an appeal to the youngish crowd that will gladly pick up a Pepsi because Shahrukh Khan, the King of Bollywood, is addicted to it but for the jet-setting, bi-annual holidays in Tuscany and Paris lot, the wrong screen idol pushing a product, it can only backfire. 

Says Shobhaa De, celebrity columnist and chat show host, “The new money lot blindly follows a certain section of the society because to compensate for their own lack of self-confidence. So and so was seen wearing such and such, I must get one. But there are a few of the top families in India and the matriarchs there that make their own fashionable statements. With purchasing power that comes from their innate fashion sense, not because some star splashed on the idiot-box says so. These are the people who have a lot of disposable income. Well, access to their husbands disposable income!”

Though she herself professes to endorse no brands, her four daughters, more than make up for it. “I only have originals and don’t carry fakes,” says Arundhati De, right before regaling on her mother’s antics. “At the opening of LV at the Taj, I went with Mum and I couldn’t believe it when she took her fake bag to the opening! It was the new duffel sports sack thing which they didn’t have in the store and everyone was asking for it – I mean the original!” 

De, as always, couldn’t help being cheeky by tagging along her fake HK bought sack. “Why do I need to endorse a brand? I am my own brand! It often doesn’t go with my outfit. I like the embroidered or cloth bags that would complement an Indian outfit. Just because a particular shade or style is in, if it doesn’t go with the outfit, why bother? And I know I’m not alone in this!” 

Narendra Kumar, Indian designer to the socialites and fashionistas in the capital, who has four stores around the country, nods his head to De’s words. “Say in places like Japan which has a very different fashion vibe, they might buy the new cherry LV because its hot, its new, its in. Here it might not work as well. If you’re wearing a gold embroidered sari or something multi-hued, if the bag clashes with the outfit, the ladies won’t carry it!” 

When international brands hit home, what should they be aware of? “Price point. Unlike a few years ago, the upper middle class and especially the upper crust, they fly out of India four or five times a year, either on business or on pleasure and they do shop! If they even remotely suspect there’s something fishy about what they’re paying for a watch say in the city versus what they would pay in, lets say Changi airport (Singapore’s airport/uber mall!), then they know it. Also, I must say, even people who buy something in India, might say that they got it in Dubai or Paris or London. There’s a certain romance to saying that they got it “abroad” than down main-street you know?” 

Oh and lets not forget the caste system and social hierarchy was coined in India long before the rest of the West thought the world was flat. Status and luxury, six papers have a society column and 12 magazines, with names like High Blitz and Verve, dedicated and primarily targeted at the prolific ‘haves’. And have they got it. 

Dressed in all her finery, when a local paper published a full-page picture of Jethmalani at an event, a ring on her left hand caught the eye of millions. Flooded with calls, the paper rang her up to ask, where she got a ring? 

“You know something, I had bought my kid a cereal box from London and there was this colourful ring that came free with it. It went with my outfit so I just wore it! It might have cost 9 pence! The paper couldn’t believe it! They refused to publish that story and said it was a luxury brand!” 

Whatever works.