Thursday, 18 June 2026, HONG KONG – Last night, Club Carlyle at the Rosewood Hong Kong hosted a glittering launch event as Most Media Group unveiled Undici, its first English-language edition, marking the company’s official debut in Asia.
Undici, the Italian word for “eleven”, is a deliberate and elegant reference to the eleven players on a football team. The name perfectly captures the magazine’s deep connection to the beautiful game while evoking a sense of refined Italian style and excellence.
The evening celebrated the release of a landmark special issue dedicated to the upcoming 2026 FIFA World Cup. Published in English for the first time, this premiere edition immerses readers in the world’s biggest sporting event with an impressive lineup: an exclusive interview with FIFA President Gianni Infantino, a global journey exploring how football is lived across cultures, a behind-the-scenes visit to the factory crafting the iconic trophy, insights from legendary referee Pierluigi Collina, and reflections from former World Cup champions.
Beyond the stellar content, the issue introduces a complete visual refresh - new graphics, refined typography, and premium paper - signaling Undici’s bold evolution into a sophisticated sports-lifestyle luxury title. The publication masterfully blends sharp football analysis with fashion, in-depth interviews, profiles, and high-end insights, filling a notable gap in the market for discerning readers.
Key members of the media house attended the event, including CEO Alessandro de Felice, who personally introduced the team and the publication to friends, partners, the city’s glitterati, and an audience keenly observing the new glossy’s premiere edition.
Most Media’s move into Hong Kong represents its first footprint in Asia, strategically timed to tap into the city’s highly media-literate audience and substantial Ultra-High-Net-Worth Individual (UHNWI) community. The launch has been warmly received as a welcome addition to Hong Kong’s media landscape, offering a fresh, elevated voice that marries sporting passion with luxury living.
Attendees described the night as both elegant and electric, perfectly mirroring the magazine’s ambitions. As the countdown to the 2026 World Cup intensifies, Undici positions itself as the essential companion for those seeking more than just match scores - delivering context, culture, and class.
With this strong debut, Most Media has signaled serious intent in Asia, setting the stage for what could become a significant new player in regional premium publishing.
Words and image: P.Ramakrishnan
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