AS29 Fine Jewellery: Bold, Feminine Diamonds that Trace back to Hong Kong

AS29 Fine Jewellery is a distinctive luxury brand that blends rock 'n' roll edge with refined elegance. Belgian designer Audrey Savransky founded it in 2008 in Hong Kong, where she was based when she launched this beloved brand. As a fourth-generation diamantaire from Antwerp's diamond trade, Savransky grew up surrounded by gems. She created AS29 (inspired by her initials and lucky number) to offer modern women a non-conformist way to wear fine jewellery - bold yet effortless pieces for everyday and special occasions.

The brand stands out for its feminine yet rebellious aesthetic. It features 18K gold (yellow, white, rose, and sometimes black) richly encrusted with pavé diamonds and vibrant gemstones. Collections draw from thematic elements like geometry, nature, and symbols—think curves, hearts, flowers, wings, arrows, and butterflies - transformed into playful, statement-making designs. AS29 celebrates women's confidence and sparkle, creating jewellery that feels like personal armour rather than mere accessories.

The Latest Collection: Bloom highlights floral motifs with colourful sapphires, tsavorites, amethysts, and diamonds. It offers necklaces, earrings, rings, and bracelets in varying sizes, from delicate mini flowers to bold statement pieces. The collection captures spring-like vibrancy and femininity while maintaining AS29’s signature opulence and wearability.

Over nearly two decades, AS29 has achieved remarkable success. It counts global celebrities among its fans, including Beyoncé, Rihanna, Bella Hadid, Jennifer Lopez, Gal Gadot, Michelle Obama, and many others. The brand appears in top retailers like Lane Crawford, Farfetch, Goop, and 1stdibs, with worldwide shipping from its official site.

Hong Kong's dynamic energy shapes AS29’s fusion of European craftsmanship and Asian market savvy. Pieces are crafted for longevity as future heirlooms, balancing high purity gold with durable, everyday luxury.

Shop AS29 directly at www.as29.com (worldwide shipping) or through select luxury stockists. For inquiries, email info@as29.com. Follow @as29finejewellery on Instagram for the latest drops and celebrity sightings.

Oriinal photography by Ruby Law