The Wellness Industry: Fitness Influencer Keith Lee of 2 Percent Fitness

The multi-hyphenate Keith Lee is a lawyer by day, co-owner of 2 Percent Fitness gym by night and a fitness KOL (as we go to publication, a respectable 85k followers stalk his every post on Insta') in perpetuity on Instagram.

With a baby less than a year old, a demanding job, opening a gym during the thick of the pandemic while the government imposed debilitating restrictions on the industry, how Keith stayed calm during the financial maelstrom needed to be noted.

Read up on my chat with Keith here at The New Moon.

All original portraits by Edwin Datoc.