Lim and her More than 400 points of sale in 55 countries later, a standalone 3.1 Phillip Lim boutique has opened its doors in Hong Kong at long last. The fashion label's 800 sq ft store in Harbour City, Tsim Sha Tsui, has all the latest goodies from the much-loved New York designer.
Architects (and brothers) Dominic and Chris Leong of Leong Leong Architecture, a New York-based design studio, have designed a curved interior that deceptively elongates the small store. Here stands the sixth dedicated 3.1 Phillip Lim store worldwide, following those in New York, Tokyo, Los Angeles, Seoul and Singapore.
"Hong Kong is one of the fastest growing markets in the world," Lim says. "So it made sense for us to open our international store here. I'm excited to be able to connect with our customers here on a more personal level."
Multifunctional bags, womenswear and accessories (no menswear yet) line the racks and shelves. Between the walls of marble with champagne gold accents lie reversible, light and airy dual-toned tops (HK$3,990), purses, clutches, leather bags (HK$2,990 to HK$8,590) and dresses, such as the flashbulb print dress (HK$6,190). Don't be fooled by the apparently simple ensembles, as the magic of Lim's designs largely lies in the silhouette and movement of the clothes. Inspired by the aerodynamics of a kite, there's a light and breezy feel to the latest spring-summer collection.
3.1 Phillip Lim is in Gateway Arcade, Harbour City, Tsim Sha Tsui, tel: 2113 0311.
March 4, 2012
Post magazine,
South China Morning Post
Byline: P. Ramakrishnan
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