Showing posts sorted by relevance for query pheres. Sort by date Show all posts
Showing posts sorted by relevance for query pheres. Sort by date Show all posts

Friday, 20 March 2026

The Rebirth of Opulence: Narcisa Pheres on Fluid Gender, Rare Gems, and the New Era of Fine Jewellery

How a designer blending European heritage with Asian influences is championing bold, expressive pieces in a post-minimalist world. Narcisa Pheres, of her eponymous brand, in conversation with P.Ramakrishnan.
In magazine publishing, particularly high gloss editions, bigger is decisively better when it comes to accessories of  the bejeweled kind. Editors, especially art directors like intricately designed, legacy brands with big shiny rocks that glisten on the page, a little razzle dazzle to catch the eye of the reader. Before there was clickbait, there was eyeballs on newsstands. So we are thrilled that fine jewellery has segued from the delicate, can-you-see-the-stone oeuvre and decisively shed its minimalist straitjacket. That's where Narcisa Pheres, a longtime favourite, emerges as a voice of unapologetic exuberance. 
Her latest collections—Fluidity, a gender-fluid ready-to-wear line of gold and diamond pieces inspired by everyday tools, and the couture Garden of Life, an ode to nature's organic forms—capture the zeitgeist of elaborate craftsmanship and personal expression. “I have two recent collections; one is called Fluidity and it’s based on tools: hammer, seesaw, wrench, ruler, screwdriver etc,” she explains. “It’s a gender fluid, unisex collection of ready to wear gold and diamond pieces catering to the design focused, younger generation.” 
Meanwhile, the couture offering is “entirely inspired by nature: flowers, butterflies, flowy rivers.” For this exclusive fashion shoot, for the first time, we've booked a male model to showcase - the best of jewellery! We ransacked the Pheres treasure trove of collectables and opted for this menswear shoot, greatly garnished by all her sparkling accessories. 
This duality—industrial precision meeting botanical poetry—mirrors broader shifts in fine jewellery. Globally, 2024/2025 and beyond have seen a decisive turn towards elaborated designs, with minimalist trends “entirely gone from fine jewelry,” as Pheres observes. “Designs are becoming very elaborated... Collectors are still looking for rare stones, exquisite designs and elaborated craftmanship.” Pearls, in particular, have staged a triumphant return, often mixed with vibrant gems for eclectic appeal—a trend echoed across runways and red carpets.
The designer for years was known for her fine menswear collection that one could find in the haloed corners of Lane Crawford, her own showroom in Central and dotted around Asia, she would showcase her glamorous goods and wears in trunk shows that VVIPs attended. As Narcisa Pheres pivoted to jewellery full time, it is no wonder her select, versatile pieces can be worn by both men or women. She brings and edge and softness to jewellery that perhaps others in her ilk, don't always bring to the forefront. 
In fact, the joy she brings to the table is palpable, be it in the shades she brought to the lining of her suits or the gemstones in her accessories collection, Pheres’ fascination with colour is palpable. “I absolutely love working with Paraiba and rubellites,” she says, highlighting two of the market’s most coveted rarities. Paraiba tourmaline, with its electrifying neon blue-green hue, commands prices from US$1,000 to over US$100,000 per carat for exceptional Brazilian specimens, driven by extreme scarcity and surging collector demand. Rubellites, the raspberry-pink tourmalines, have similarly appreciated, with finer qualities fetching up to US$2,000 per carat amid supply constraints since 2022. 
These align with her investment philosophy: “I would say any rare color gem (Paraiba, pigeon blood ruby, a high-quality emerald or a natural blue sapphire) or any diamonds above 1 ct, D, VVS will uphold its value.” In contrast to volatile markets, “Gold prices [are] going up tremendously,” she notes—indeed, gold surged dramatically through 2024-2025, often exceeding 50-70% annual gains amid economic uncertainties, reaching over US$5,000 per ounce by early 2026.
Yet true value, for Pheres, transcends spreadsheets. “Creativity has no price tag so go for bold fine jewelry designs that you love (there is no better investment than investing in yourself and what you Love).” This ethos resonates in Asia, where men’s jewellery has long been normalised, from traditional gold adornments in India to contemporary luxury in China. The Asia Pacific jewellery market, valued at over USD 230 billion in 2025, is projected to grow at a CAGR of 5.9% through 2033, with men’s segments expanding rapidly due to rising disposable incomes and evolving cultural norms.
Pheres observes a convergence: “In Asia, men wearing jewellery is common. Did you find that? ... Used to be very common in Europe: gentlemen had been wearing jewelry for centuries... Same in America, if you actually look at red carpet events, especially the Met Gala, you will notice more and more jewelry on men in the past years.” Recent Met Galas have amplified this, with 2025’s “Superfine: Tailoring Black Style” theme showcasing brooches, layered chains, and statement pendants on male attendees—vintage pins, diamond lapels, even embellished canes. “There had always been watches and cufflinks but recently you see men wearing very elaborated designs not just in brooches and pins but pendants, rings, necklaces and bracelets.”
Her advice to men is refreshingly direct: “Don’t be afraid to mix and layer jewelry; just make sure to find your own style rather than follow what’s trending. Don’t be afraid to experiment with color stones or antique jewelry pieces: a nice brooch or a pin will always be a staple of elegance. Don’t over do it!” This measured boldness defines her brand: “A reinterpretation of European court jewels, art deco and art nouveau inspiration mix with some Japanese aesthetics and organic, sculptural shapes.”
Celebrity endorsements underscore her cross-cultural allure. Pieces have graced Beyoncé, Taylor Swift, Jennifer Lopez, Lady Gaga, Amal Clooney, and, in proud moments, Michelle Obama, Madonna, and Rihanna at the Met Gala. “I can’t pick one star as my favorite as they are all very accomplished and inspiring... the biggest surprise had been seeing Michelle Obama wearing a Narcisa Pheres ring.”
Pheres herself curates daily. “I tend to choose my jewelry according to what I wear that particular day... but what’s never missing will be a big pair of emeralds and diamonds earrings and either a flower or a butterfly in diamonds with some colored gems.” Sentimental favourites? “A few actually. Interestingly they either have Colombian emeralds or Paraiba and diamonds (I love green and turquoise colors).”As 2024’s trends carry forward to 2026—pearls resurgent, rare gems prized, men’s adornment normalised—Pheres’ vision feels prescient. For those craving individuality over restraint, her jewels remind us that true luxury is personal, bold, and enduring.

All photography:
Alison Kwan
Model: Fritz at Model OneGrooming, hair, MUA: Gloomy from Karen Yiu and Co. 

 

For more on Pheres, check out their official Instagram below or check out their official website Pheres.com

Wednesday, 25 January 2012

Behind the label: Pheres: Designer Narcisa Pheres' eponymous brand

Who started it? Narcisa Pheres launched her eponymous menswear label in Milan, Italy, in 2006, and displayed her first collection at the city's Istituto di Moda Burgo. Pheres' focus on producing the best, handcrafted range of menswear and accessories from neck (silk ties) to toe (exotic leather shoes) made it a hit from the outset. Pheres opened in Japan during the same year it was launched in Milan, then into Singapore in 2008 and Hong Kong last year. 

Why we love it: because of the Italian sheen and shine that rings of la dolce vita. The clothes are lined with materials such as silk, cashmere and wool-silk blends while the bags and shoes are made of the finest - and often exotic - leather. There's a strong adherence to classic design and silhouettes: from its silk ties to classic-cut suits, crisp white linen shirts to the muted shades of the scarves, everything has a refined Italian touch. 

What we'd pick: Pheres' bow-ties (top; HK$2,000 to HK$3,000) have a timeless appeal and we love the black man's bag (below; HK$60,000), but there's also something very cool about the stingray shoes (above; HK$25,000). 

Where can you get it? Pheres is available at Lane Crawford, IFC Mall, Central, tel: 2118 3388. 


Byline: P. Ramakrishnan 
January 22, 2012

Sunday, 8 November 2015

Brief Encounters: Interview with menswear and accessories designer Narcisa Pheres


Hong Kong men's fashion designer Narcisa Pheres talks expansion, Asia, and her big career switch

Romanian-born Pheres went from trading in jewellery and art in Japan to launching an eponymous clothing brand, moving to Hong Kong and now moving into womenswear and online retailing

Sartorially savvy gentlemen everywhere know about her eponymous bespoke Italian menswear brand. Now Pheres is diversifying into womenswear, fine jewellery, online retailing and more, as she explained in a recent interview. P. Ramakrishnan writes. Portraits by Dino Busch.


"I was born in Romania into a family of mixed origins. My mother has Greek heritage and my father is Romanian - and people always find it amusing to learn that I'm from Transylvania - but I have spent more than half my life in Asia, including more than 13 years in Japan.

My formal education was in arts, literature and linguistics. And I later studied fashion design in Milan at the Instituto di Moda Burgo and fashion marketing studies at Central Saint Martins in London.

I read so much about the history of art and did lots of comparative literature studies at school, but ended up as a twenty-something trader in Tokyo, dealing with vintage jewellery, rare wines and fine art.

Travelling the world and dealing in exceptional art and jewellery pieces taught me a lot and introduced me to a special clientele. Some of the collectors were fascinated by the large, centre stones in the vintage jewellery pieces I was buying for them and asked me to redesign them and make them more modern or give them a personal touch. I became passionate about it and studied to become a certified jewellery designer.

The inevitable next step seemed to be fashion - so I returned to Europe [Milan and London] to attain the proper technical skills [fashion design, fashion marketing, branding and communications]. Already with a design background from the jewellery side, I knew exactly what I wanted to do.

Around 2006, I launched my first collections. I did a few evening gowns and menswear. With my experience in Milan, London and Tokyo, it made sense to do men's fashion - even though I studied mostly womenswear design. I found it fascinating to see men's fashion from a woman's point of view and pretty much this became a very strong value for the brand. I was personal designer and stylist for a lot of celebrities, and all those men would trust my sensibility and instinct and they let me design and make personal collections for them for each season.

With my experience in Milan, London and Tokyo, it made sense to do men's fashion - even though I studied mostly womenswear design. I found it fascinating to see men's fashion from a woman's point of view

Narcisa Pheres



I launched the brand in Japan - not only because Tokyo has been my home for so many years but it was the most sophisticated market at that time where consumers were aware of brand propositions and values. Five years ago, I moved to Hong Kong with my husband and our children. Asia has always been my base. I love living in Hong Kong, which I think is the centre of Asia. It took me a bit longer to establish the brand in Hong Kong. I wasn't really concentrating on the market here, but instead I was doing exhibitions and trunk shows during fashion weeks in Europe and Japan.

Most of the past five years, I've been busy travelling around the world doing Pheres trunk shows in London, Milan, Florence, Venice. I didn't concentrate on retailing or developing business locally, as my scope was to get the brand recognised globally and reach a wider audience. That's also the reason why we have launched our ready-to-wear line and the new Pheressentials online store.

I am the creative head and chief executive of Pheres and have a team of designers based all over the world. Without my tailors and team in Italy, we would be nothing. But as any designer will tell you, it's all about teamwork.

We recently launched our first womenswear capsule collection. We had been creating couture gowns over the years - for celebrities and VIPs - but this is the first time we've had a ready-to-wear line for women. Being one of the few women who design mainly men's fashion and with my background in jewellery design, I love playing with fabrics and textile designs, so the most fun I have is when deciding prints and colours for each silk collection.

I remember my biggest investment when I was studying design in Milan was two antique books with swatches and silk prints from the late 1800s until the 1950s. Every now and then, together with our silk manufacturers in Como, I restyle one of those designs and put it in the collection.

And one of our new offerings is a bespoke service for silk accessories where clients can make their own design."

More at SCMP.com

PUBLISHED : Thursday, 15 October, 2015, 6:17am
UPDATED : Thursday, 15 October, 2015, 6:17am

Sunday, 31 May 2026

Menswear shoot with Nicolas P: Pheres at Lane Crawford





 

Do you have to like the designer to like their clothes? Well, if you do, I loved working with Narcisa Pheres  - this shoot of menswear from her brand. Available at Lane Crawford. 

Interview with Narcisa in the archive. 

Model Nicolas P. Friend of a friend... 

How this industry works. For suiting brands and to showcase 'quiet luxury', always look for gentlemen who look the part. Nicolas was/is bril.

Narcisa more so - check her out in the archives here. Have interviewed her several times and photographed her (with Dino Busch).  

Wednesday, 26 April 2017

Narcisa Pheres



Shot by Dino Busch.

Sunday, 22 October 2023

Five jewellery designers in Hong Kong: Team building in bling


Five jewellery designers in Hong Kong at The Upper House; my favs Audrey Savransky, Julien-Loic Garin, Narcisa Pheres, Sarah Zhuang and Payal Shah! 

Most who knew of the other but didn't really know each other turned up one fine day for an interview and collective shoot. 

You can read the feature at the official website, this I found in my camera from September 2021! My time flies.