History: FAQ: Me!

Professional Profile: Rama
Seasoned communications and media leader with over 20 years in Hong Kong’s luxury and lifestyle media landscape, specialising in driving earned media coverage, strategic content amplification, and high-impact brand storytelling across print, digital, and social platforms.Proven expertise in building and leveraging relationships with influential figures, celebrities, society leaders, brands, and editors to maximise exposure, ROI, and audience engagement. Skilled in leading cross-functional teams, executing premium events and experiences, developing integrated 360° strategies, and aligning editorial and communications initiatives with global brand visions in the luxury and fashion sectors. Strong negotiation, stakeholder management, and organisational skills in fast-paced environments; fluent in English with deep APAC market insight.
Professional ExperienceDeputy Editor
Robb Report Hong Kong (International Luxury & Lifestyle Publication)
April 2022 – Present

• Direct communications and content strategy to amplify brand narratives and lifestyle initiatives, ensuring seamless alignment with global publication standards and luxury brand guidelines across categories.
• Lead editorial team in producing high-quality features, photoshoots, and multimedia content that drive earned media value through print, digital, and social amplification.
• Forge strategic partnerships with luxury brands, influencers, and key stakeholders to maximise exposure, cross-promotions, and ROI-focused coverage.
• Drive digital and social engagement strategies, including innovative social media planning and newsletters, to enhance brand visibility and audience reach.
• Collaborate with cross-functional teams (e.g., creative and merchandising equivalents) on integrated go-to-market plans and content tools (e.g., features akin to press kits).

Features and Society Editor
Prestige Hong Kong (Luxury Sector Publication)
January 2017 – January 2022

• Led society and high-profile coverage, cultivating relationships with celebrities, influencers, key opinion leaders, press, and luxury brands to secure exclusive earned media and amplify brand initiatives.
• Coordinated and executed premium events, press previews, and brand activations, fostering word-of-mouth amplification and seamless omni-channel experiences.
• Developed long-term editorial and communications themes and strategies to synergise product messages, brand priorities, and audience relevance in the luxury market.
• Managed crisis-sensitive content and editorial processes, ensuring compliance with high standards and brand integrity.
• Wrote the first 40 Under 40 book, cover to cover, interviewing, photographing, and featuring Hong Kong’s young talents and entrepreneurs; this set the template and blueprint for ensuing editions. Collaborated with strategic brand partners (including luxury watches and fashion) to ensure the right messaging and tone from the outset.

Editor / Managing Editor
Lifestyle Magazine
2014 – 2019

• Led communications strategy and content direction for lifestyle trends, aligning with brand-like visions to deliver engaging, on-trend narratives, features, and interviews across lifestyle, fashion, society, jewellery, and watch categories.
• Oversaw production schedules, editorial calendars, and team execution to meet deadlines and maintain quality control in a fast-paced environment.
• Built and maintained strong networks with industry stakeholders to support content seeding, partnerships, and maximised exposure.
• Collaborated with brand partners on cover, feature, and fashion shoots.

Editor
Galaxy Magazine (Bilingual Glossy Publication)
2012 – 2017

• Launched and edited an award-winning bilingual magazine, driving earned coverage and market presence through innovative content that resonated across diverse APAC audiences.
• Developed talent-like relationships with contributors, photographers, and key figures to create compelling, brand-aligned features and visuals.
• Produced every cover shoot over five years, winning three awards (two for cover shoots incorporating resort and hotel locations, high fashion, and accessories).
• Managed full editorial operations, including budget oversight for production and events, ensuring ROI optimisation.
• Worked with celebrities, influencers, and KOLs across Asia, inviting them to collaborate with the magazine.

Contributing Editor, Writer, Journalist 
South China Morning Post
2003 – 2012

• Wrote and conducted innumerable high-impact feature articles and interviews on lifestyle, culture, arts, and luxury, contributing to strong earned media reputation and journalistic excellence week after week, month after month for eight years in print and online.
• Built extensive contacts in media, entertainment, and influential circles to source stories and enhance coverage quality.

Awards and Recognitions

• Apex Award for Excellence in Publishing (2015) – Galaxy Magazine
• Two Sinar Max Bronze Awards for Printing (2014, 2013) – Galaxy Magazine
• Represented Hong Kong at the ASEAN Varsities Debating Championship (1999)

EducationThe University of Hong Kong
Bachelor’s in English Literature
Master’s in Journalism (pending)Key Skills & Competencies

• Communications & PR Strategy: Developing and implementing integrated plans aligned with global brand standards; earned media amplification across print, digital, social, and events.
• Talent & Influencer Relations: Building pipelines and managing relationships with high-profile figures, celebrities, influencers, press, and editors; negotiating collaborations and content rights.
• Brand Experiences & Events: Leading premium events, pop-ups, activations, and 360° consumer engagements; vendor and agency management.
• Stakeholder Collaboration: Partnering with global/regional teams, brand management, creative, merchandising, and retail equivalents for seamless execution.
• Budget & Insights: Departmental budget management, KPI tracking (e.g., engagement metrics as proxy for EMV), data- and analytics-driven reporting, and trend monitoring.
• Leadership: Team and agency management, mentoring, crisis support, and deadline-driven agility in fast-paced luxury environments.
• Languages: English (fluent); other APAC languages through regional networks.
• Additional: Strong presentation and interpersonal skills, entrepreneurial mindset, organisational excellence, content tools development (e.g., press materials, seeding plans).
• Production: Interviews, podcasts, overseeing, producing, and directing YouTube video production; social media gallery and video production; collaborations with brands, hotels, and wellness centres.