Splash on some top notes of citrus, vanilla, and jasmine.
The numbers are in—according to reports from The Washington Post, Euromonitor International, and Circana, not only has the multi-billion-dollar behemoth that is the fragrance industry recorded an august two-figure growth in 2023 as new designer bottles drop and reimagined classic scents return to the shelves, but sales of the US$64.4 billion (HK$502.25 billion) global fragrance market have been on a steady incline this year, too.
The Post’s analysis of this boom points to fragrance as the fastest-growing category in the beauty sector, thanks to men and first-time buyers driving the rise in sales and revenue of brands the likes of Chanel, YSL, Dior, Le Labo, Jo Malone, and Tom Ford, to name a few.
Come September, the biggest names in the field—Jo Malone, Maison Francis Kurkdjian, Chanel, and Valentino—will dispense their latest scents. In the meantime, taking top notes from the above-mentioned reports, we knocked on the doors of the most elite aromatic designers in the hopes of getting a whiff of what’s already in store this summer. From the classics (Tom Ford) to the fashionable (Dior and Versace) and the novel (Brunello Cucinelli ventures into scents for the first time), the following fragrances have us swooning.
Read the entire feature here at Robb Report Hong Kong.
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