The good people at Brooks Brothers came through for the cover shoot.
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In 1994, when David “Mr Golf” Chu turned a patch of industrial wasteland in Shenzhen into the world’s largest golf course, it was seen as complete madness by many, including the provincial mayor. Golf was a nonentity in the country, frowned upon by the Communist Party ever since Mao Zedong declared the sport “too bourgeois”.
But David Chu’s vision paid off. Today, the Mission Hills Group dominates the golf industry in China, with huge multi-course resorts in Shenzhen, Dongguan and Hainan as well as hotels, leisure resorts, sports academies, schools, artist villages, malls and even a movie-themed theme park in Haikou called Movie Town.
But much of that expansion has been overseen by David’s son Tenniel, who works as vice chairman of the group alongside his brother Ken, the group’s chairman. Pioneering a so-called “golf and more” concept has broadened the popularity of the sport, helping to dust off the elite image it once held. Non-traditionalists might tut at the group’s more eccentric ideas – the upcoming Fantasy Course in Hainan features an island green with an 80-metre-wide bowl of noodles and 75-metre-long chopsticks serving as the lake – but the numbers don’t lie. Last year Mission Hills invested a total of 40 billion yuan in mainland China and the company is going from strength to strength.
Carmen Chu, Tenniel’s glamorous wife, is an arts enthusiast who balances being the mother of two children with her ongoing art history studies at the University of Hong Kong. She admits candidly that she decided to go back to university in order to understand more about the art world and also as a way of grounding herself against the seemingly endless series of parties and galas that come as a consequence of her husband’s jet-setting job.
We sat down with the dynamic couple in their well-appointed home to find out more. Read the full feature here at PrestigeOnline.
Photography / Olivier Yoan
Styling / Florent Thiébaut
Styling assistant / Marco Chan
hair & Make-up / Reve Ryu
Outfits / Brooks Brothers
This was the Lifestyle 2017 cover story.
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