Well, these are unprecedented and challenging times - as anyone with a pulse and news app knows.
Working with a brand, they were looking for stats and numbers to help decide where to place their ads and investment (be it in print/online) and we had to settle on Instagram followers to gage the magazine's popularity and the arbitrary notion of its success.
Some look at ad sales, circulation and then newsstand sales, but in these trying times, it's the all-mighty scroll that lets people know what's up? And what's tragically down.
Clearly this is not a hard and fast rule.
With the print circulation of SCMP averaging around 347,000, Post magazine is probably seen and read more than its 269 followers on Instagram - far more than the titles in the list combined, but we aren't looking for nuance and analysis here. Just a quick eye over what's happening in magazine world in the 852 in an hour!
Style magazine comes out every month with the paper, and similarly has a far greater reach than its social media stats indicate.
Will be updating the list with other titles and updated numbers, but as of today, the figures are;
| Magazine Title | Followers | ||||
| Vogue Hong Kong | 101k | ||||
| https://www.instagram.com/voguehongkong/?hl=en | |||||
| Tatler Hong Kong | 61K | ||||
| https://www.instagram.com/tatlerhongkong/?hl=en | |||||
| Hashtag Legend | 49.8 | ||||
| https://www.instagram.com/hashtag_legend/?hl=en | |||||
| Prestige Hong Kong | 26.4 | ||||
| https://www.instagram.com/prestigehk/?hl=en | |||||
| Style magazine | 8073 | ||||
| https://www.instagram.com/scmp_style/?hl=en | |||||
| Asia Spa | 4556 | ||||
| https://www.instagram.com/asiaspa/ | |||||
| Gafencu | 2512 | ||||
| https://www.instagram.com/gafencu_magazine/?hl=en | |||||
| Post magazine * | 269 | ||||
| https://www.instagram.com/scmppostmagazine/?hl=en | |||||
| Monocle HK | 100 | ||||
| https://www.instagram.com/monocle.hk/?hl=en | |||||
* Post magazine isn't a glossy monthly like most of the other titles, but as it covers lifestyle, luxury, design and fashion, it was a must-have on the list.
PS: Do let me know of corrections, amendment, names to add to the list, in comments below. Esp as HK media, y'all know me and can Whatsapp me!
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