Beloved by keepers of the skincare faith, the brand is getting new converts as its new scientific prowess show sensational results.
Even though skin is the body’s largest organ, taking care of it is too often seen as a narcissism, a superficial cosmetic upkeep for the vain and the dandy. Here’s a truth bomb: it’s self-care at its purest form, all under the auspices of the epidermis, from protecting oneself against the elements to seeing the first signs of an internal misalignment and, of course, being the harbinger of ageing. Investing in our skin’s upkeep and care is essential on a primordial—nay, cellular—level.
Here’s where La Prairie’s raison d’être comes in, as the famed Swiss beauty brand has homed in on skincare for the past 90-plus years, long before it was fashionable among the famed and those burdened with great fortune. Back in 1931, at Clinique La Prairie, Dr Paul Niehans’s discovery of the significance of cellular therapy as an essential component of skincare was a game-changer, a key that “unlocked the secret of eternal youth,” as per the brand literature.
Each year, historically sceptical of brands that sell hope in a jar, the grooming editors of Robb Report investigate the science and significance of a range of skincare products—particularly the dearly priced ones—with a fine-tooth comb. La Prairie has consistently been among the top draws; its iconic Skin Caviar Luxe Cream, Skin Caviar Nighttime Oil, and White Caviar Eye Extraordinaire are counted among a treasure trove of balms and salves, serums, and oils. La Prairie has offered skincare and elixirs, innovative care routines, and formulations from its native Switzerland to the visages of the most prominent denizens of the world.
Read the entire feature here at Robb Report Hong Kong.
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