Breitling CEO Georges Kern on Celebrating 140 Years of Breitling and Expanding the Evolution of the Historical Watch Brand

A centenary Swiss brand is making waves in China—but what took so long? Longstanding Breitling leader Georges Kern answers this, and many other insights in a lengthy chat. It’s all about the right timing for Breitling CEO Georges Kern, who will soon be clocking 30 years in the horological industry. While passing through Hong Kong, he gave Robb Report Hong Kong an exclusive one-on-one chat about leading Breitling as it celebrates its 140th anniversary.

Marking “140 Years of Firsts,” Breitling unveiled not one, but three limited editions of its flagship models—the Premier, the Navitimer, and the Chronomat. Launched in Hong Kong to great fanfare to an assembly of collectors, connoisseurs, and celebrities, guest of honour, singer, and actor Raymond Lam joined hands with Kern to unveil the three novelties in Hong Kong.

But for watch enthusiasts, the cynosure of all eyes will perpetually be Kern, who, in his tenure as CEO, opened Breitling’s doors to China with a 2019 star-studded event in Beijing featuring brand ambassadors Brad Pitt, Daniel Wu, and legendary photographer Peter Lindbergh. Famed as an alpha-masculine brand for decades, Kern invited Charlize Theron to be the ambassador of a new collection and collaborated with Victoria Beckham on a special-edition Chronomat.

Read the entire feature here at Robb Report Hong Kong.