Who started it? Founded in Milan, Italy, in 1987, Cesare di Pino is a menswear brand with production bases in Naples and Florence. Created by a group of designers, the label embraces casual trends, with smart, unfussy clothing inspired by a 1960s la dolce vita attitude. With its relaxed silhouettes and vibrant range of colours, Cesare di Pino is aimed at the young at heart and those looking for something unusual and evergreen.
Why we love it: because we're slaves to the charms of beautiful knits and all things tailor-made. The quality fabric, high thread count and soft linen are marks of this excellence. There's also a generous palette to choose from, with few uniform colours. The relaxed styling of the deconstructed jackets and polo shirts makes for stylish yet comfortable clothing. And what's not to love about the gregarious Bonhomie and Colorant collections?
What we'd pick: the light blue jersey-knit cardigan (HK$2,895) and seersucker navy and brown-striped cotton sport shirt (HK$1,495) with slim-fit cotton trousers (all left; HK$3,795). To stand out in the crowd, the striking multicoloured, interlaced woven belt with metal buckle fastening (left; HK$1,495) will do the trick. For a touch of pink, there's the soft, unconstructed, jersey-knit jacket (right; HK$11,955).
Where can you get it? Cesare di Pino is available at The Swank, in The Landmark, Central, tel: 2810 0769.
Byline: P. Ramakrishnan
March 25, 2012
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