Who started it? This ready-to-wear collection was designed by Hong Kong native Joanna Chu Liao. Having been exposed to fashion at an early age through her family's garment business, Chu's first career step saw her working for a German designer, where she focused on beading and embroidery. Itochu and Look Japan then invited Chu to design ready-to-wear collections for the Japanese market. Her pieces have been stocked by the likes of Barneys New York, Mitsukoshi, Daimaru, Matsuzakaya and Seibu. During her Japanese sojourn, she designed uniforms for Estee Lauder and Folli Follie. Last year, she launched her own collection: Flair by JOC. Combining her know-how in tailoring, knitting and craftsmanship, Chu created a range of colourful, textured and comfortable womenswear.
Why we love it: the fine knits in the latest collection show great attention to detail while the bright colour scheme will counter dull grey skies and wintry moods. Flair by JOC is a curve-hugging line that flatters a woman's silhouette in all the right places. The sleek designs, contemporary looks, handcrafted knits and artfully assembled pieces are casual yet elegant. As the designer once put it: "The brand's muse is an independent woman who leads a contemporary lifestyle - one who is always sure of herself."
What we would pick: the off-white knitted top (below right; HK$4,500) or, for a shot of bold colour, the vermilion cardigan (above right; also HK$4,500).
Where can you get it? Flair by JOC is available at Harvey Nichols, The Landmark, Central, tel: 3695 3388
Byline: P. Ramakrishnan
January 1, 2012
No comments:
Post a Comment