After a much ballyhooed billboard campaign, which has been staring down over large areas of Central for the past few months, GAP has finally arrived in Hong Kong. The soft opening of the brand's Hong Kong flagship store on November 25 created a hard-sell buzz, especially among shoppers familiar with this affordable fashion retailer, which first opened in San Francisco in 1969.
Within its 15,000 sq ft of retail space, four floors of happy Americana can be found. On offer are the brand's age-specific collections, including Gap for adults, GapKids, babyGap, GapBody and 1969 denim, as well as loads of casual clothes (T-shirts, hoodies, tops, jeans) emblazoned with prominent Gap logos in a wide range of colours.
Tees (HK$199), knitwear (men's and women's for HK$449 per item) and denim jeans (HK$299 to HK$549) will not break the bank. And with socks, underwear, leggings and undershirts at less than HK$100, the bare necessities seem like the best bargain.
Gap is at 31 Queen's Road Central, tel: 2885 0789.
Byline: P. Ramakrishnan
E:mail: ramakrishnanp@hotmail.com
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