Thursday 10 November 2011

Shanghai Tang knows how to turn on the charm



Was it the palpable charms of executive chairman Raphael le Masne de Chermont that led people in droves to Central’s Pier 4, despite the miserable weather at the open-air event? Possibly.

At the Shanghai Tang Mongolian Village pop-up boutique launch at the pier on Tuesday evening, style maven Diana d’Arenberg said: “Gosh, I haven’t seen this many people convene in queues in the rain since the bread line-ups in communist regimes!” A dry wit for a wet occasion, d’Arenberg is always great for a pose, and for quotable prose. “It’s great to see the pier used in such a fashionable way, a great venue – the effort that’s gone in to recreating the Mongolian yurts [tents] and to have the great harbour view in the background is quite lovely,” she said. “The polo shirts are great – I love that Shanghai Tang has brought a bit of Mongolia to Hong Kong just as they’ve put such efforts into bringing back polo to Mongolia.”

While Mongolian men dressed in their traditional garb mingled around with the champagne crowd, the night was interspersed with thunder, lightening and their full-throated singing. Meanwhile, our favourite model about town, Cara Grogan, wore a one-off piece designed by Shanghai Tang creative director Chee Au. “The dress is ridiculously amazing. I asked the team if I could buy it, but the jet-setting dress is on a plane tomorrow for a major event,” bemoaned the gorgeous Grogan. “I’ve had people come up to me to ask about the dress and they’re quite surprised to hear it’s a Shanghai Tang number. I foresee that it’s going to be an extreme success; it’s modern, it’s got a sexier edge to it than a traditional cheongsam but without deviating too much away from the aesthetic of the brand.”

P. Ramakrishnan
(ramakrishnanp@hotmail.com)

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