The Boss Orange shop in the IFC Mall morphed into a music venue when the brand celebrated its first anniversary in style and song.
Musician Jun Kung and actor, VJ and singer Terence Yin Chi-wai exercised their vocal chords on Friday for a shop full of fans both of the brand and the band.
It was a high-voltage event that brought together rockers and fashionistas such as models Grace Wong, Lisa Selesner, Chrissie Chau Sau-na and Ankie Beilke, who flanked Dr Gerrit Ruetzel, Hugo Boss' chief executive for the Asia-Pacific region, for the cameras. Actor Daniel Wu Yin-cho, hip hop group 24Herbs, Charles Yang and other fine folk from the popular Alive Not Dead art and media network made their presence felt.
Yin, one of the founders of Alive Not Dead, attracted a steady stream of fans.
On a whim, Kung took to speaking like Donald Duck. When Yin quipped to Kung, "I prefer this to your normal voice," the audience raised the roof.
Between servings of orange-themed canapes and German beer, guests were treated to the premiere of the music video for Yin's new EP, Transparent, directed by Jan Lamb Hoi-fong. The cover was shot by highly acclaimed artsy photographer Wing Shya. In the video, Yin and Grace Wong are sporting clothing by Boss Orange (no surprise there).
Byline:
P. Ramakrishnan
(ramakrishnanp@Hotmail.com)
October 5, 2011
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