Behind the Label: Quoddy

Who started it? Quoddy founder Harry Smith Shorey started making shoes in Maine, New England, in 1909, inspired by the traditions of the Passamaquoddy tribe. Located on the shores of Passamaquoddy Bay, at the easternmost point of the United States, on the border with Canada, the family-run firm still produces hand-sewn moccasins and shoes made from natural materials such as latex crepe rubber. The overall style is masculine and rustic, and signals a return to a more outdoorsy look.

Why we love it: the comfort factor. The moccasins conform to the shape of the foot, allowing the muscles, bones and tendons to perform in the way nature intended. The firm doesn't use glue, staples, plastic molding or other "advanced" processes- all of its shoes are completely sewn by hand. Plus it promises to repair any defects and even fix wear and tear- a policy we'd love other brands to adopt.


What we'd pick: for its craftsmanship and casual coolness, the Quoddy Grizzly Boot (above; HK$3,800) gets our vote. The versatile Wabanaki mushroom suede moccasin (below; HK$3,100) would go with jeans or slacks, and for a dash of warm colour in winter there's the burnt-orange Takabuk Cavalier (bottom; HK$2,760).

Where can you get it? Quoddy is available at Lane Crawford, IFC Mall, Central, tel: 2118 3388, and online at www.quoddy.com



By P.Ramakrishnan
(ramakrishnanp@hotmail.com)